Marketing Manager

Company:  CV-Library
Location: London
Closing Date: 09/11/2024
Salary: £70,000 - £90,000 Per Annum
Hours: Full Time
Type: Permanent
Job Requirements / Description
Marketing Manager Hybrid position with 2 / 3 days per week in the Office We have a fantastic opportunity for an experienced B2C Marketing Manager to totally own the marketing function and be responsible for driving and maintaining explosive growth. Only Marketing Managers with exceptional B2C experience will be considered for this opportunity. Your main objectives are: 1. Turn the organisation into a household name 2. Drive explosive company growth / acquisition and retention of customers 3. Drive customers to the platform and convert them into regular users The Marketing Manager will be: * Someone who has driven explosive growth, whether via customer acquisition, product sales etc. * Someone who is an expert at customer acquisition within B2C, but also has the other bases covered to a very high level (e.g. retention, customer relationship management, brand building, positioning and so on). * Someone who is digital-first and knows how to drive powerful campaigns through digital media. Ideally someone with a great mix of experience across Meta, Instagram, Affiliates, Google and other platforms etc. * Someone who has a track record of identifying new growth opportunities and acting on them * Someone who will be hands-on and has experience of getting stuck in to drive the business and team forward at all levels. * Someone who has experience of testing and developing ideas for growth and retention of customers. This position would ideally suit someone who is hands-on and has a bias for experimenting and rapidly testing new ideas. Experience of developing growth opportunism across the UK and Europe through exciting marketing activities is a must. Candidate requirements * 8+ years in marketing with a proven track record in delivering successful campaign strategies and executing across multiple digital marketing channels – in particular Meta / Facebook and Instagram. * Experience running effective campaigns across the entire digital marketing funnel * A robust ‘test and learn’ mindset; scope and set up tests, analyse and present results, propose iterations and rollout schedules * To be equally comfortable with the data-driven and creative elements of digital marketing. * Expertise in developments across paid social, paid search and biddable platforms. * Highly data proficient, with strong analytics skills. Comfortable working with a variety of analysis tools. * Extremely organised, and ready to hit the ground running from the first week. * Excellent written and verbal communication skills. Able to clearly share your ideas and data to support it. * Creative mindset and ability to think outside the box when developing new campaign ideas
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