Marketing Insights Analyst

The Marketing Insights Analyst will be instrumental in enabling data-driven decision-making and refining marketing strategies to boost overall effectiveness. This role entails full ownership of data analysis projects, partnering with key stakeholders, and delivering insights that shape business strategy. It’s a position designed for high-impact influence, offering growth potential and valuable leadership exposure. This is an opportunity to work for one of the UK’s largest financial companies who offer a healthy work-life balance. Benefits also include: Discounts On-site, subsidised cafe offering discounted lunches and free breakfast every day Cashback healthcare plan Free, on-site gym open 24/7 In-house, full-time Wellbeing Counsellor providing free access to 1-1 wellbeing sessions Team trips and free annual events Training opportunities Key Responsibilities: Oversee marketing data analysis projects end-to-end, from initial planning to final insights delivery. Gather, analyse, and interpret data from multiple marketing channels (e.g., digital ads, website traffic, social media, and CRM systems). Design and implement attribution models to gauge the impact of multi-channel marketing activities. Uncover trends and patterns in marketing data to fine-tune targeting, boost conversion rates, and enhance customer engagement. Develop and present clear, actionable reports and dashboards, sharing findings with senior management. Collaborate closely with marketing, media agencies, and internal teams to align analysis with strategic goals. Inform marketing strategies by delivering data-based insights that align with company goals. Stay informed of and comply with relevant data protection standards, including GDPR and PECR. Adhere to the FCA’s Code of Conduct, acting in the best interest of customers with integrity and care. Ensure high standards of data accuracy, security, and compliance in all work. Qualifications and Experience: Essential: 4+ years of experience in marketing analytics or a similar role. Proficiency with data analysis tools and software (e.g., Google Analytics, SQL, PowerBI). Direct experience with attribution modeling to evaluate marketing effectiveness. Solid understanding of performance marketing and media measurement. Skilled in communicating complex data findings to both technical and non-technical audiences. Preferred: Familiarity with marketing automation and CRM systems. Experience with customer segmentation, market research, and competitor analysis. Knowledge of statistical analysis techniques