Digital Marketing Specialist

Job Title: PPC Specialist (Part-Time/Hybrid) Location: Hybrid or Office-based (Brightlingsea) Salary: £30,000 - £35,000 (DOE) About the Role: Are you an experienced PPC Specialist with a passion for optimizing paid campaigns and delivering insightful performance reports? My client are seeking a skilled PPC Specialist to join our marketing team In this role, you will manage and optimize paid search campaigns across multiple platforms and industries, with a focus on driving high-quality leads. Key Responsibilities: Manage day-to-day paid search campaigns (Google & Microsoft) and ensure a positive ROI Collaborate with the Marketing Manager on campaign planning, communication, and strategy Analyze performance metrics and KPIs, providing regular insights and reports Present multi-channel analytics reports (SEM, SEO, Social, Email, Web Analytics) to internal teams Conduct conversion rate optimization (CRO) audits, run A/B tests, and gather user feedback to improve conversion rates Analyse market data, consumer trends, and competitor insights to inform campaign strategies Support Paid Social Ad campaigns (LinkedIn, Facebook, Instagram) Contribute to the SEO strategy to achieve strong organic search rankings Skills and Experience: Proven experience in managing PPC campaigns with demonstrable success Strong analytical skills and experience with GA4 Ability to integrate PPC efforts into broader digital marketing strategies Expertise in bidding strategies (manual and automated) and performance optimization Familiarity with CRO best practices, A/B testing, and data-driven decision-making APPLY and send your CV to Libbyallegiance-grp.com.