Company:
The Wellness Agency
Location: Merton
Closing Date: 31/10/2024
Salary: £34,000 - £40,000 Per Annum
Hours: Full Time
Type: Permanent
Job Requirements / Description
The Events Marketing Lead Executive is responsible for planning, executing, and optimizing all aspects of event marketing strategies to enhance brand visibility, engagement, and lead generation. This role requires a blend of creativity, strategic thinking, and strong project management skills.
Key Responsibilities:
- Collaborate with cross-functional teams to define event objectives and target audiences.
- Develop comprehensive event marketing plans aligned with overall business goals.
- Oversee the logistics of events including venue selection, vendor management, and on-site coordination.
- Ensure events are executed on time, within budget, and meet quality standards.
- Create and implement marketing campaigns to promote events, utilizing various channels (email, social media, paid advertising, etc.).
- Develop engaging content for promotional materials, including brochures, websites, and social media posts.
- Track and analyze event performance metrics (attendance, engagement, ROI) to assess effectiveness and identify areas for improvement.
- Prepare post-event reports to present insights and recommendations to stakeholders.
- Build and maintain relationships with key stakeholders, including sponsors, partners, and attendees.
- Collaborate with internal teams to ensure cohesive messaging and branding across all events.
- Manage event budgets, ensuring efficient allocation of resources and adherence to financial targets.
- Identify opportunities for cost savings without compromising quality.
Qualifications:
- 3-5 years of experience in event marketing or related roles.
- Proven track record of successfully planning and executing events.
- Strong project management skills and attention to detail.
- Excellent communication and interpersonal skills.
- Proficiency in marketing tools and software (e.g., CRM, email marketing platforms, social media).
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Preferred Skills:
- Experience in digital marketing and social media strategies.
- Knowledge of event technology platforms (registration systems, event apps, etc.).
- Familiarity with data analysis tools to assess event performance.
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