Job Description
Job Title: Video creative
Directorate: Communications and Marketing
Department: Brand and Content (Creative)
Context and Background
The NSPCC's mission is to end cruelty to children in the UK. To carry out its charitable work and achieve its strategic objectives, the NSPCC must communicate efficiently and effectively with the maximum possible impact, relevance, and emotional resonance. Communications need to engage all key audiences including supporters, professionals, service users, volunteers, and the public across a variety of offline and online channels (paid, owned, and earned).
The NSPCC's Brand and Content team create compelling, relevant content for our audiences. Informed by channel and creative expertise, the team are focussed on delivering practical advice and support to keep children safe.
The Creative team sit within Brand and Content, providing a range of services, advice and creative expertise for the wider organisation related to campaigns, services, social media, copywriting, web content, and organic social.
The Creative Team's focus is to:
- lead the development of the organisation's brand and content strategy and creative execution.
- tell a clear and inspiring story of what we do and the impact we have as a charity
- develop, deliver, and optimise content for our audiences across all channels - paid, earned and owned.
Reporting to the Creative Director and supporting the rest of the Creative team, stakeholders and commissioners, you will ensure our video content is relevant, engaging and tailored to audience and channel.
Job purpose
This role will deliver video content across a variety of briefs, advising and working closely with teams across the organisation. The postholder will work alongside other creatives (copy, production, design, organic social, web content) to ensure best-practice video creative, working to budget and schedule, suitable to channel.
This will involve deploying a combination of hands-on creative skills (shoot / edit / simple motion graphics) and commissioning external video production.
Key relationships - Internal:
- Reports to the Creative Director, Brand and Content (Creative).
- Works closely with the Creative Director, Film and Photography Producer, Creative team, Organic social and Web content
- Works collaboratively with all teams across the organisation who are responsible for developing video propositions and content, to ensure creative excellence.
Key relationships - External:
- This role briefs and collaborates with external agencies, freelancers, and contributors.
Main duties and responsibilities:
- Creating or commissioning video/animation/gifs/motion graphics in response to a variety of briefs.
- An understanding of the difference audiences, content and platforms for both the NSPCC and Childline and ability to work across both
- Collaborating with Brand and Content team and other stakeholders to develop effective and engaging video content
- Interpreting briefs and requests applying creativity to meet audience and channels objectives
- Understanding established and emerging social trends
- Supporting and developing skills, process and workflows
- Sharing knowledge with peers, stakeholders and commissioners about what makes video content effective and engaging.
Responsibilities for all staff in the Communications directorate:
A commitment to safeguard and promote the welfare of children and young people
- To actively participate in regular department and team meetings, contributing to strategy, discussions and decisions which will be beneficial to NSPCC's communications activities.
- To maintain an awareness of own and others' Health and Safety and comply with the NSPCC's Health and Safety policy and procedures.
- To take personal responsibility for keeping up to date with NSPCC work to end cruelty to children, including securing updates on project and service developments and general NSPCC news.