Head of Digital

Head of DigitalEnsure all your application information is up to date and in order before applying for this opportunity.Salary: £70,000-£80,000Location: LondonOur client is an exciting, high-growth business in the hospitality industry, bringing a fresh and innovative concept to the market. They are about to go in a period of growth and are looking to grow their marketing team with a focus on delivery, customer journey and product development.Duties of the Head of Digital: Devising strategies to drive online traffic to the company website.Tracking conversion rates and making improvements to the website.Developing and managing digital marketing campaigns.Customer journey and retention across all platforms. Utilising a range of techniques including paid search, SEO and PPC.Overseeing the social media strategy.Managing online brand and product campaigns to raise brand awareness.Managing the redesign of the company website.Product development and retail growth.Improving the usability, design, content and conversion of the company website.Responsibility for planning and budgetary control of all digital marketingEvaluating customer research, market conditions and competitor data.Review new technologies and keep the company at the forefront of developments in digital marketing. Requirements of the role: Bachelor degree in Marketing.Qualified member of the CIM or equivalent.Experience managing PPC, SEO and Affiliate programmes.Strong understanding of current online marketing concepts, strategy and best practice.Experience in ecommerce, SEO, PPC, Email marketing, and so on3+ Years in a similar position.AMRT1_UKCT