Performance Marketing Manager

Company : Inizio Engage Position : Performance Marketing Manager Location : Remote Vacancy Type : Headcount Salary : Competitive About Our Client Our client is an innovative and rapidly growing EdTech company dedicated to breaking down language barriers and unlocking the potential of learners everywhere. Their mission drives them to create impactful products that facilitate educational access for all. Our client’s marketing team is a vital component of their growth strategy, focused on delivering valuable interactions that help them reach their targets and reduce customer churn and are recruiting for a Performance Marketing Manager. Would you like to join their team? Our client is seeking a technically skilled and creative Performance Marketing Manager to play a pivotal role in optimizing marketing efforts and driving results. If you have a passion for performance marketing and a desire to be effective in the EdTech space, we would love to hear from you Responsibilities Campaign Management : Plan, execute, and measure performance-based marketing campaigns, continuously optimizing based on data analysis. Technical Setup : Configure and manage server-side Google Tag Manager to ensure precise tracking and comprehensive data collection. SEO Strategy Development : Develop and implement robust technical and content-driven SEO strategies to enhance organic search visibility and drive traffic. Digital Advertising : Manage and optimize paid search, paid social, and digital ad campaigns to maximize return on investment (ROI). Data Management : Analyse marketing data, ensuring accurate tracking, reporting, and high-quality data integrity. Attribution Model Development : Contribute to the development and management of marketing attribution models using Salesforce and Pardot to assess campaign effectiveness on lead generation. Content Creation : Develop multimedia content, including success stories, advertorials, website content, and video content briefs. Performance Analysis : Conduct ongoing analysis of campaign performance and provide actionable recommendations for optimization and improvement. Industry Insights : Stay ahead of industry trends and best practices in performance marketing, providing strategic recommendations based on technological advancements. Metrics Monitoring : Monitor and report on key performance indicators (KPIs), such as conversion rates, cost per acquisition, and customer lifetime value. Cross-Functional Collaboration : Work collaboratively with various teams and external suppliers to execute marketing initiatives. Skills and Experience Proven Experience : Demonstrated success in a similar role within a technology company, emphasizing technical marketing, SEO, and PPC. Analytical Proficiency : Strong analytical skillset with the ability to derive actionable insights from complex data. Technical Expertise : Proficiency in tools including GA4, Google Tag Manager, Google Ads, Bing Ads, YouTube advertising, various social media platforms, SEMRush, email marketing, Salesforce, and Pardot. Copywriting Skills : Excellent copywriting abilities, capable of crafting compelling content across various formats. Data-Driven Creativity : A unique ability to blend data-driven decision-making with creative marketing strategies. Why Join our client? You will be part of an innovative team that is passionate about making a difference in education. They offer competitive compensation, flexible working arrangements, and opportunities for professional growth. If you are ready to take your marketing career to the next level and help our client empower learners worldwide, apply today Background Please note if you have not heard from a member of the resourcing department within 7 days your application has been unsuccessful at this stage. Thank you for your interest in Inizio Engage.