Marketing Director

Marketing Director Strategy, planning and leadership are at the heart of our Marketing Director's responsibilities, taking responsibility for developing comprehensive marketing strategies that align with the company's objectives and positioning Integral’s brands effectively in the UK and European markets. Encompassing the full marketing mix, the responsibilities include strategic planning, market research & analysis, brand marketing (including creative and campaign management), marketing communications, digital and media marketing and PR Taking ownership of strategic planning to ensure that our marketing efforts are proactive, targeted, and yielding a high return on investment, both in financial and volume distribution terms. Sitting as part of the senior management team, the Marketing Director will own the interface of marketing with the rest of the business, putting in place processes to deliver efficient trade and digital marketing solutions and campaigns, whilst leading the marketing team to deliver fully on organisational goals for brand, consumer and client data, sales enablement, and ROI. Own the Marketing strategy: To efficiently manage the marketing team, putting in place reporting processes and structuring the team to deliver on stakeholder expectations. Develop, articulate and deliver a clear strategy for the business' marketing activities that will support brand awareness and drive product demand in line with the company's growth strategy. Develop an understanding of our products, channels, audiences, competition, and customer journeys to help better inform marketing activities. Ensure collaboration with Sales and Product Management departments to develop and define marketing strategies that will drive and increase the volume of qualified sales leads and brand awareness across a range of marketing channels. Develop and implement customer account focused marketing strategies to deepen relationships with existing customers and provide upsell opportunities. Build a commercial awareness of our products, positioning and pricing to advise and develop creative marketing-led strategies for brand and product positioning. Demonstrate a solid understanding of marketing best practices and processes across the full spectrum of the marketing mix, acting as a specialist advisor on marketing topics in strategic discussions and decision m aking To deliver strategic objectives, through the marketing team, in the following key areas: Product marketing Brand marketing Marketing communications Digital Marketing E-commerce Marketing analysis Requirements: Proven experience as Head of Marketing, Marketing Director, CMO or similar within a product and e-commerce focused mid-size marketing department Demonstrable experience of building and executing a marketing strategy that positively impacts awareness and growth in B2B and B2C environments. A blend of experience and knowledge across both digital and traditional marketing A relevant degree-level qualification, supported by a professional qualification like CIMA, or similar Entrepreneurial flair, a commercial mindset, and a drive to take on responsibility, grow a team, and solve problems. A proven record of accomplishment of building and developing high performing marketing teams within growing businesses. Have a good understanding of how to manage and utilise data Broad experience across online and offline marketing channels Effective time management skills and the ability to multitask High competence in project and stakeholder management Excellent interpersonal, written and oral communication skills A ‘hands on’ and practical approach, acts strategically whilst leading and directing on execution and implementation The Company: Integral Memory PLC is a long established and fast-growing technology company founded in the UK over 30 years ago which has grown into a successful and financially independent international business with offices in London (Wembley), France, and Holland and a presence in Spain, Portugal, Italy and Germany. Integral has two divisions: Memory Division – We sell a variety of memory for a wide range of uses and applications including Computers, Mobile Phones, Cameras, Servers, Drones, Gaming Memory, Dashcams, Military, and Industrial etc. Our customers include retailers, e-tailers, computer resellers, the NHS, education providers, top photographers, gamers, governments and more. LED Lighting Division – We sell a variety of lighting products for a wide range of uses and applications including for home, business and industrial applications. Our customers include wholesalers, retailers, e-tailers, education and health systems, local governments, developers, and more. Our award-winning products are sold by resellers in more than 50 countries worldwide and trusted by large corporates, government departments and educational institutions. The company has recently undergone an exciting digital transformation programme and rolled out a new e-commerce platform across the UK and Europe with further plans to expand to the US. Also, as part of our ongoing digital transformation and continued investment into our marketing function we’re enhancing our B2B and B2C digital experience thought content, SEO and PPC campaigns as part of a push and pull strategy as a marketing driven business.