Digital Director

Job Title: Director - Digital Strategy Location: Dubai Position Type: Full-time About Us: MCG Talent is looking for Strategic professionals, to join one of our clients who are a leading advisory firm within the government space. This position requires someone with experience in a Digital Strategic role within the public sector or someone who has extensive experience working directly with government entities. Key Responsibilities: Digital Strategy Development: Develop and implement innovative and effective digital marketing strategies aligned with business goals and objectives. Conduct thorough market research to identify trends, opportunities, and threats in the digital space. Content Strategy: Collaborate with content creators to develop compelling and relevant content that resonates with the target audience. Ensure consistency in messaging and brand voice across all digital channels. Government Sector Analysis: Conduct comprehensive analyses of government policies, regulations, and initiatives impacting the digital landscape. Stay abreast of government technology trends and assess their potential impact on digital strategy. Strategic Planning for Government Clients: Collaborate with government clients to understand their digital needs, objectives, and challenges. Develop customized digital strategies that align with the goals and priorities of government agencies. Government sector/client experience is a must-have for this role. Qualifications: Bachelor's degree in Marketing, Communications, Business, or a related field. Proven experience 5 years as a Digital Strategist or similar role. In-depth knowledge of digital marketing trends, tools, and platforms. Strong analytical and problem-solving skills. Excellent communication and interpersonal skills. Ability to work collaboratively in a fast-paced, dynamic environment.