PPC Executive

Job Title : PPC Specialist Salary : £35k - £45k (dependant on experience) Location : London (with hybrid working options) Your New Employer Iconic Digital is an award-winning digital marketing agency based in London, known for delivering exceptional results to our diverse range of clients. Our expertise spans across SEO, content marketing, paid advertising, and social media, offering tailored strategies that drive measurable growth. As part of our team, you will play a pivotal role in shaping our clients' online presence and accelerating their success through expertly crafted PPC campaigns. Your New Role As our in-house PPC Specialist, you will be responsible for managing and optimising pay-per-click campaigns across Google, Meta, and other major platforms. You will work closely with our marketing team to develop strategies that align with client objectives, ensuring campaigns are targeted, cost-effective, and result-driven. Your key tasks will include keyword research, ad copy creation, bid management, performance analysis, and continuous optimisation to maximise ROI. You will have the autonomy to lead PPC projects, analyse campaign data to deliver insights, and suggest improvements. Additionally, you’ll stay up to date with the latest trends and tools in the PPC world to ensure our clients always have a competitive edge. Your Background Proven experience in managing PPC campaigns across Google Ads, Meta (Facebook/Instagram), and other platforms Strong analytical skills with the ability to interpret data and draw actionable insights Experience with keyword research, A/B testing, and ad copywriting Proficiency in Google Analytics, Tag Manager, and other relevant tools A results-driven mindset, with a focus on ROI and cost-per-acquisition Excellent communication skills and the ability to collaborate with cross-functional teams Any relevant qualifications in marketing or PPC would be advantageous In Return At Iconic Digital, we value our team and strive to create an environment where everyone can thrive. You’ll be joining a forward-thinking, supportive team with ample opportunities for growth. Alongside a competitive salary of £35k-£45k (dependant on experience), we offer flexible working arrangements, ongoing professional development, and the chance to make a real impact on our clients’ success.