Partner Digital Business Development

Job Description E-commerce is rapidly growing and redefining the way we shop and buy. In the online space, it is critical that we and our reseller partners are pushing innovation and best practices for our products and optimizing the online shopping experience in the age of the endless “digital shelf.” This role is part of team of experts and sales teams that are driving digital best practices and accelerating our ecommerce sales with our largest reseller partners. This will be a critical role within the Digital Business Development team in Northwest Europe market. Successful candidates will require strong analytical skills and the ability to collaborate cross organisations to drive results. Roles and Responsibilities: In partnership with Sales, Marketing, and Category strengthen existing online business with key Channel Partners Analyse and understand partner online platform and execute key optimisations and recommendations to improve online sales of our products. Driving improvements in the overall customer experience on Product Detail Pages, maximising our product visibility in onsite and offsite search and identifying and executing Conversation Rate Optimization opportunities. Working closely with retailer/reseller marketing teams to achieve SEO / UGC objectives Conducting keyword research to identify opportunities for ranking improvement Conducting performance reports and leading optimisation of content Analysing website architecture and on-page elements to identify areas of improvement Monitoring competitor activity and developing strategies to stay ahead in the SERPs Keeping up to date with developments in SEO/SEM Measuring the success of SEO / UGC Campaigns and ROI Have firm understanding of our products and stay up to date with digital industry knowledge. Skills/Knowledge: Bachelor’s degree in marketing, digital marketing, communications, public relations or a related field Experience providing hands on analysis and recommendations in the areas of e-commerce sales, business analysis, web/digital analytics and reporting. Applied knowledge of digital marketing tools (like Google Analytics, Google Search Console, SEM Rush, Ahrefs or similar) Applied knowledge of SEO, SEM and other digital marketing techniques Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) Experience with HTML coding techniques Understanding of web design and site structures Excellent written and verbal communication skills with problem-solving acumen Knowledge/Interest in social media platforms (Facebook, Instagram, TikTok, Buffer and Hootsuite) Personal Attributes: Self-motivated: actively search out opportunities to add value Drive to achieve: ownership of activity’s timely success and continued development of personal skills Resourceful: search out & provide solutions to problems using own initiative Curious: continually seeking innovative ways to deliver value Strong attention to detail with time-management and organisational skills