Product Marketing Specialist

My client is revolutionizing the energy landscape with cutting-edge solar technology. Their mission is to drive the global transition to clean, solar energy, ensuring a sustainable, all-electric future.As Product Marketing Specialist, you will head up the strategy on how to launch and position the new products to the market via campaigns. Be part of this transformative journey with a dynamic team dedicated to making a real impact!Your Role:You'll be the vital link between product development and marketing, ensuring innovative solutions reach the market effectively. You'll collaborate with senior leadership, sales teams, and external agencies to implement powerful marketing strategies that align with ambitious goals.Key Responsibilities:Data-Driven Strategy: Analyze sales and campaign data to refine and optimize marketing efforts for new products coming to market in the solartech space.Market Research: Identify trends, customer behaviors, and competitive landscape insights to inform strategy.Campaign Management: Design and execute impactful marketing campaigns that resonate with our target audience.Product Launches: Lead the charge on new product launches, from event planning to promotional content creation.Cross-Team Collaboration: Work closely with sales, commercial, and product development teams for a unified approach.Content Creation: Craft compelling marketing content, including product descriptions, brochures, and social media posts.What You’ll Bring:Knowledge of Solar Energy: Proven experience in the cleantech sector, with a focus on solar. You don't need to be an expert yet, but some experience and genuine interest is needed.Strategic Vision: Ability to think strategically while excelling in hands-on execution.Dynamic Multitasking: Thrive in a fast-paced environment, managing multiple projects with creativity and organization.Effective Communication: Strong communication skills, both written and verbal, with the confidence to engage with senior stakeholders.Technical Savvy: Proficiency in digital platforms, SEO/SEM, and CRM tools is a plus.Willingness to Travel: Flexibility to work across time zones and travel as needed.Nice To Have:Proficiency in German and a science background are advantageous but not essential.What's On Offer:Competitive salary and benefits package.A fast-paced, innovative work environment within a rapidly growing international company.Opportunities for professional growth and cross-functional experience.A chance to make a tangible impact on the global energy transition.Flexible working options.