We're now recruiting a Head of Customer Marketing (D2C) to be responsible for the acquisition, engagement and analysis of customers across the AJ Bell retail platform, taking ownership for the deployment of the company's acquisition strategy, with a lens on delivering excellent customer outcomes and marketing budget.
Working directly with the Head of Brand and Marketing Director, the role requires an excellent understanding of brand, marketing and customer behaviours in a digital marketing environment. The position is a strategically senior role, leading the setting of acquisition budgets, communication with customers, deployment of marketing spend and analysis of customer data whilst providing leadership of the retail customer team.
What does the job involve?
- Overall responsibility for creation and deployment of customer acquisition budgets
- Responsibility for retail customer communications strategy, with a focus on giving clear and accurate information
- Leadership of retail customer team.
- Deployment of marketing spend to achieve agreed customer acquisition and cross-sell targets
- Analysis of customer behaviour trends, including presentations to executive management and Board
- Ownership of media buying agency relationship
- Ownership of internal relations with Brand, Product, Strategic Partnerships and Strategic Planning & Governance
- Interaction with Strategic Partnerships on customer pricing and retention strategies
- Supporting and enabling the business to deliver good outcomes for retail customers by helping achieve any regulatory requirements, including consumer duty.
Key Responsibilities:
- Execution of customer acquisition strategy, in line with regulatory requirements
- Working with Brand to maximise new funded customer conversions
- Delivery of customer communications
- Management of customer marketing team
- Reporting and development of customer behaviour models
- Participation in senior management function for D2C platform
- Creation and delivery of MI reports for areas of responsibility
About you:
- Ability to acquire customers effectively in a heavily regulated environment
- Excellent knowledge of customer marketing techniques in a digital marketing setting
- Strong leadership skills and ability to drive results against agreed budget envelopes
- Ability to negotiate effectively with external parties
- Effective management of internal relationships across both D2C and Advised platforms
- Ability to anticipate trends in customer needs
- Excellent statistical knowledge and ability to communicate complex data effectively.
- Strategic planning skills
About us:
AJ Bell is one of the fastest-growing investment platform businesses in the UK offering an award-winning range of solutions that caters for everyone, from professional financial advisers, to DIY investors with little to no experience. We have over 484,000 customers using our award-winning platform propositions to manage assets totalling more than £76.2 billion. Our customers trust us with their investments, and by continuously striving to make investing easier, we aim to help even more people take control of their financial futures.
Having listed on the Main Market of the London Stock Exchange in December 2018, AJ Bell is now a FTSE 250 company.
Headquartered in Manchester with offices in central London and Bristol, we now have over 1300 employees and have been named one of the UK's 'Best 100 Companies to Work For' for six consecutive years.
What we offer:
- Starting salary of £90,000 - £110,000 (DOE)
- Generous holiday allowance increasing up to 31 days with service, plus bank holidays
- Casual dress code
- Discretionary bonus
- Contributory pension scheme
- Buy as you earn share scheme
- Free annual share scheme
- Enhanced maternity/paternity scheme from day one
- Bike loan
- Season ticket loan portal
- Discounted PMI and Dental
- Free gym
- Paid volunteering opportunities, free social events and more
AJ Bell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and all employees are empowered to bring their whole self to work.
We do not discriminate on the basis of race, sex, gender identity, sexual orientation, age, pregnancy, religion, physical and mental disability, marital status and any other characteristics protected by the Equality Act 2010. All decisions to hire are based on qualifications, merit and business need.