Marketing & sales analyst

About FairPlay Sports Media We’re a sports media network, focused on building and nurturing a portfolio of highly engaged and connected communities of sports fans and bettors to create value for our partners. By empowering our customer communities to compete in the sports betting game, the performance and results our betting, advertiser and media partners need will follow. iGaming is one of the fastest growing and technologically innovative sectors and we're on top of our game, powered by market-leading tech and driven by brilliant people. FairPlay Sports Media currently comprises of 6 brands (Oddschecker, WhoScored, SuperScommesse, Q4, Confido) and a digital media agency (VIME), with Oddschecker being the leading name in sports betting and odds comparison globally. We champion diversity and operate an open and inclusive culture as well as being focused, fast-paced and always making sure to have fun along the way. You will use your meticulous eye for detail to identify areas of opportunity for traffic conversion across our UK websites You’ll work closely with the wider UK marketing team to instruct on best practices to improve all areas of the website with conversion in mind You’ll use in-depth data analysis to ensure that all areas of the websites are optimized and there’s astute reasoning for all decision making You’ll be a key lead in merchandising websites used by millions of sports enthusiasts each month Use data to guide Marketing Operations teams when it comes to branding and site navigation, and assist with cross-sell opportunities Analyse performance of offer widgets and make data-led decision making Report to Senior stakeholders on the performance of UK sportsbooks and casino Use data-led decision making to present opportunities to the commercial team for future partnerships Support content teams strategies, and guide on further enhancements to improve conversion Good organisation and planning skills Creative thinker who can spot opportunities in the market Subsidized Sky HD package, broadband and discounted sky talk ~ Free healthcare with Bupa, life assurance and income protection ~ Pension scheme with up to 9% contribution from the company ~£1,000 training fund each financial year, to spend on your professional development ~ Unlimited holiday plan