Demand Generation Manager

Global Demand Generation Lead Job Type : Permanent Location: London – hybrid 2-3 days a week in office Salary: £60,000 – £70,000 Consultant: Mags Rendle Excellent career opportunity! The Organisation TDRC are excited to be working with an inspiring and rapidly expanding leader in Generative AI SaaS, transforming how organizations create and optimize winning tenders and proposals through cutting-edge natural language processing technology. They are one of the fastest-growing companies in the industry, expanding rapidly to meet the increasing demand for AI-driven solutions across sectors This is an impressive company who are fostering a culture where every single person is empowered to do the best work of their career through collaboration, continual learning and by embracing bold experimentation. As we scale, we invite passionate professionals to join our journey of innovation, helping shape the future of AI-powered business solutions. This is your opportunity to join this cutting edge and dynamic business! The Role As the Global Demand Generation Lead your primary responsibility is to drive pipeline growth by conceptualizing and executing a strategic vision for demand generation. This involves planning, implementing, and optimizing targeted marketing campaigns across various owned and paid channels. This role is both high impact and high visibility, requiring a candidate with experience in working closely with global marketing, sales, RevOps, and product teams to progressively develop and optimize demand generation programs. We are seeking a data-savvy, cross functional collaborator who thrives in a fast-paced, high-growth environment. The role reports directly to the Head of Marketing. Responsibilities Develop and implement a global, multi-channel demand generation strategy to drive pipeline growth and revenue in the Americas, UK, and APAC. Plan, execute, and optimize brand awareness and lead generation campaigns across platforms including paid social, paid search, website, third-party partner sites, and email marketing. Lead the implementation of Account-Based Marketing strategies to identify, engage, and convert key accounts globally. Identify and leverage new inbound channels to generate a steady flow of qualified leads. Build and maintain strong relationships with global BDR and Sales teams, outside marketing agencies. Collaborate with RevOps to ensure transparency within the organization and develop essential data dashboards for the demand generation funnel, aiding in data-driven decision-making related to content and channel effectiveness. Employ modern marketing automation tools to create targeted, multi-step campaigns efficiently. Analyze campaign data and insights to guide strategy and execution. Act as a thought leader within the organization by sharing global learnings, including best practices, campaign performance, persona behaviour, industry trends, and content and messaging effectiveness. Qualifications Experience: Minimum 6 years in a demand generation role with a focus on acquiring new customers. B2B marketing experience and comfort with complex buying committees are required. Industry Knowledge: Strong understanding of SaaS industries. Proven ability to create targeted campaigns that generate high-quality leads. Technical Skills: Expertise in email marketing, ABM programs, HubSpot, Google Ads, LinkedIn. Experience with data-driven optimizations and analytics tools is a plus. Analytical Mindset: Data-driven with strong analytical skills. Capable of optimizing campaigns based on performance metrics. Strategic & Hands-On: Ability to balance strategic planning with hands-on execution and optimization. Self-Motivated: A proactive, self-starter who excels at multitasking, prioritizing, and managing diverse stakeholder needs. Ability to travel domestically and internationally ~10%. Benefits Competitive Salary: Based on experience and qualifications Performance Bonuses: Opportunities for performance-based incentives Stock Options Paid Time Off: Unlimited Professional Development Flexible Work Options: Hybrid Work Environment: Customer-Centric Innovation: We thrive on understanding and acting on our customers’ needs, believing that their success drives our success. Ownership & Impact: Everyone takes initiative, owns challenges, and moves quickly to deliver results, often breaking the rules to do what’s right. Continuous Learning & Bold Experimentation: We embrace change, celebrate learning from failures, and always push the boundaries to raise the bar. Transparency & Trust: We value open, honest communication, with feedback and collaboration at the core of everything we do. Inclusive & Respectful: Different perspectives drive us forward, and we act with integrity, always doing what we say we’ll do. Apply below And Mags will be in touch to discuss the role further. The Digital Recruitment Company is an Employment Business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies. To apply for this role please contact us at: Mags Rendle 0203 640 2133 [email protected]