B2C Marketing Manager

Job Description

About The Role

This role will be responsible for delivering market-leading customer contact strategies, communications and campaigns across the entire lifecycle, from prospect conversion through to customer in-life engagement, renewal and advocacy.

This will be achieved through the following areas of focus:

1) contact strategy (designing the who, what, when and how)

2) campaign management and automation (via Salesforce Marketing Cloud)

3) campaign measurement and reporting

Responsibilities:

• Developing and executing multi-channel CRM campaigns across the customer lifecycle, maximising opportunities for targeting, personalisation and conversion rate optimisation.
• Being hands-on and flexible. You’ll deliver campaigns end to end from ideation through to setting up journey flows, data extensions and deployment.
• Defining and tracking key performance metrics; working with the team to manage campaign performance, standardise reporting, and estimate the value of new initiatives to support prioritisation.
• Applying test and learn methodology to optimise results.
• Scoping new pilots, initiatives and capabilities.
• Inspiring, motivating and supporting the wider team to think, act and deliver their best to execute the strategy.
• Collaborating with and managing stakeholders and agency partners.
• Feeding into the budget tracking process and defining annual budget requirements.

About You

The successful candidate must be a customer champion. You will play a key role in driving forward our digital-first approach to customer engagement and marketing personalisation.

This role will suit you if:

• You are a creative thinker with an analytical mindset.
• You enjoy working in a fast-paced environment, making decisions and acting on your own initiative.
• You are comfortable with change and managing multiple priorities.
• You are inquisitive, curious, and a natural problem-solver.
• You are someone who goes the extra mile to get the job done.
• You are a strong communicator with excellent interpersonal skills and you’re comfortable challenging the status quo.
• You have strong attention to detail and time management.
• You can multiple complex projects with multiple stakeholders.
• You enjoy working collaboratively and developing others.

Minimum criteria:

• Ability to create marketing initiatives that drive acquisition, behaviour-change, engagement, loyalty, and/or retention.
• Proven successful experience in developing segmented, personalised, and tailored email campaigns, with a clear understanding of automation opportunities.
• Experience working with Salesforce Marketing Cloud or a similar campaign management tool.
• Experience of directing and managing agency support.
• Excellent written and spoken communications skills.
• Experience of preparing and managing budgets.
• Demonstrable experience in sharing expertise to up-skill other team members, encouraging creativity and innovation.
• Demonstrable experience in achieving targets/results, focused on organising and bringing people and resources together to achieve objectives.