About ETS:
For more than 75 years, we have amplified products and services based rigorous research and our belief in the power of learning. Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering research and trusted assessments that help guide learners around the world on their path to new possibilities.
Our portfolio of trusted measures include TOEFL, TOEIC, GRE and Praxis. Along with research, development and innovation that explores new frontiers in learning and measurement our educational measurement solutions and research contribute to the development of new methods and tools, inform important dialogue with education policymakers, and shed light on critical issues and potential solutions - all with the aim of creating a world where all learners can improve their lives through education.
Position Summary:
The Executive Director, Marketing - Institutional Products, leads all marketing and sales activities across ETS’ Institutional lines of business. The Executive Director plays a key strategic leadership role within the Institutional Products organization and provides marketing expertise and solutions-oriented counsel to brand stakeholders and cross-functional partners – internally and among global, regional and key local partners.
Strategic Marketing and Planning:
- Overseeing the creation of demand-driving marketing program to create business growth (including all marketing messaging). Identify ways to maximize market demand and in-market success and drive synergies across franchises and brands to improve marketing programs
- Leading the development and delivery of strategic marketing plans in coordination and partnership with key stakeholders, based on consumer, category, and competitive data and insights
- Ensuring that the voice of the customer and market insight become an integral part of the business strategy and market prioritization
- Allocating the budget at a line of business level and securing additional resources for potential opportunities and relinquishing resources when appropriate
Product Development:
- Providing key input to Marketing Innovation team to develop existing product line extension innovation roadmaps for core businesses
- Collaboration and Talent Management
- Develop marketing talent and team succession plan
- Fostering a high-performance environment and culture of collaboration, strategic thinking and business innovation
Adhere to ethical standards and comply with the laws and regulations applicable to your job function
- Strong collaboration and communication skills
- Demonstrated ability to influence cross-functional teams and senior management to impact decision-making
- Demonstrated ability to influence alignment to execute against strategic growth plans
- Ability to think analytically and strategically to understand complex or ambiguous problems or issues
- Coaching and mentoring skills
- Knowledge of Microsoft Office products
Required Experience:
- A Bachelor’s degree is required; an MBA in Marketing or equivalent degree is preferred
- A minimum of 13 years of progressive B2B and Channel marketing experience is required
- International/Multicultural experience is preferred
- Demonstrated track record of market leadership, including advertising and marketing plan development is required
- Demonstrated track record in identifying winning consumer insights, growth opportunities and priorities
- Experience working with R&D, Market Research, Advertising Agencies, Finance, Legal, Project Management and Program staff
- Experience working with global partners