Senior Marketing Manager

Salary range - £45,000-£60,000 About Invision360 Invision360 is a growing SaaS start-up searching for a dynamic individual who can be part of our energetic, friendly, driven and focused team. We’re looking for a talented and experienced Senior Marketing Manager to join our team and help us drive engagement with our users. Invision360 develop software to ensure positive outcomes for vulnerable children and young people, through digital solutions. We are making a positive difference in the world and are extremely proud of our journey to date, our products (and their impact) and our vision for the future. We have developed a supportive and flexible work culture that facilitates an environment where employees shape our business practices. We are a small team of like-minded individuals, that despite working remotely, have formed a cohesive and close working family committed to achieving our company goals. Role Overview As the Senior Marketing Manager for Invision360, you will be responsible for developing and executing marketing strategies to drive brand awareness, lead generation, and customer engagement. This role requires a strategic thinker with a deep understanding of the local government sector, coupled with a creative flair and strong leadership skills. Your primary focus will be on building and nurturing relationships with local authorities, establishing the company as a thought leader in the industry, and driving demand for our solutions. This role offers an exciting opportunity to lead marketing efforts for a cutting-edge SaaS company serving local authorities. You will have the autonomy to shape the marketing strategy, build a talented team, and drive brand awareness and demand generation in a dynamic and evolving market. If you are a strategic marketer with a passion for innovation and a drive to make a meaningful impact, we invite you to join our team and help us transform the way local governments leverage technology to serve their communities. Key Responsibilities Marketing Strategy Development: Develop and implement a comprehensive marketing strategy aligned with the company's goals and objectives, with a focus on reaching and resonating with local authorities. Define target audience segments, messaging frameworks, and positioning strategies to differentiate our offerings in the market. Team Leadership: Lead and inspire a team of marketing professionals, providing direction, guidance, and support to achieve departmental goals and objectives. Foster a collaborative and results-oriented culture within the marketing team, driving creativity, innovation, and excellence in execution. Brand Building and Thought Leadership: Develop and execute brand-building initiatives to establish the company as a trusted authority in the local government sector. Create compelling content, thought leadership pieces, and case studies to showcase our expertise and demonstrate the value of our solutions to local authorities. Lead Generation and Demand Generation: Drive lead generation efforts through a mix of inbound and outbound marketing channels, including digital marketing, content marketing, events, and partnerships. Collaborate with sales teams to develop marketing campaigns and programs that generate qualified leads and support sales pipeline growth. Customer Engagement and Retention: Develop customer engagement strategies and programs to nurture relationships with existing clients, drive customer loyalty, and encourage advocacy. Gather customer feedback and insights to inform product development, marketing strategies, and customer success initiatives. Market Research and Competitive Analysis: Conduct market research, competitor analysis, and customer surveys to gain insights into market trends, customer preferences, and competitive dynamics. Utilise market intelligence to identify opportunities for product differentiation, pricing optimization, and go-to-market strategies. Qualifications and Skills Relevant qualification in Business Administration, Marketing, or a related field is desired (but not essential) Proven track record of success in marketing leadership roles within the SaaS industry, with experience targeting local government clients. Deep understanding of marketing principles, techniques, and best practices, with a focus on digital marketing, content marketing, and lead generation. Excellent communication skills, with the ability to craft compelling messaging and narratives that resonate with target audiences. Strong analytical skills, with the ability to interpret data, extract insights, and make data-driven decisions. Creative thinker with a passion for innovation and a willingness to experiment with new ideas and approaches. Leadership abilities, including the capacity to inspire, motivate, and develop a high-performing marketing team. Proficiency in marketing automation platforms (e.g., HubSpot, Marketo), CRM software, and digital analytics tools. Company Benefits Invision360 is a remote based company offering flexible working arrangements. We have cultivated a very positive & supportive working environment and creates a strong sense of team. There are many benefits that all employees access, including: company pension, 25 days annual leave plus public holidays (with additional days awarded at 3, 5 and 10 year service milestones), a strong focus on well-being (bi-weekly mindfulness sessions, access to ‘Open-Up’ wellbeing platform, a dedicated wellbeing advocate role within the team, additional ‘wellbeing’ day of annual leave). Invision360 are committed to supporting CPD, ensuring both collective team professional development opportunities and also targeted CPD for individuals. We are confident that any individual joining Invision360 will enjoy the positive environment the team has developed.