CRM Manager

CRM & Digital Transformation Specialist Salary: £50,000 Location: London Hybrid: Up to 3 days a week (flexi) About Us : We're partnered with a team who are driving transformative change through CRM and data analytics, working with enterprise-level clients in sectors like healthcare, insurance, and banking. They're looking for a CRM specialist who is ready to tackle complex legacy systems and drive forward the next phase of their digital transformation. The Challenge : Our client manages a CRM system that sends out 5000 emails per day, but segmentation is underutilized. There is a need for someone who can work directly with developers to battle legacy challenges and implement a full marketing stack that aligns with modern practices. This is no ordinary CRM role - we're talking about deep integration , segmentation , and setting up tools where there are none. You'll be instrumental in moving the CRM function forward toward a target of 0.2% by 2025. Key Responsibilities : Lead CRM integration and segmentation strategy, working with legacy systems and developing new tools where needed. Collaborate closely with developers to troubleshoot, update, and enhance CRM functionality in-house (not via agency). Analyze and manage CRM data, driving email marketing campaigns that increase engagement and conversion. Provide expert stakeholder management , particularly with internal teams handling legacy challenges and navigating resistance. Take charge of digital transformation initiatives , ensuring they align with the company's long-term goals and are executable in real-time. Work across departments to make sure CRM processes are integrated smoothly across the business's digital marketing stack. Required Skills : CRM expertise (Salesforce experience preferred), particularly dealing with legacy systems. Experience in segmentation and personalization for large-scale CRM operations Ability to work with developers and manage internal relationships Hands-on experience in digital transformation projects and data analysis . Desired Skills and Experience CRM Manager / Data / Analytics / Transformation / Integration / Segmentation/ Legacy / Development / Marketing We Are Aspire Ltd are a Disability Confident Commited employer