Senior PPC Executive

Senior PPC Executive Location: Wigan Full Time: Permanent Mostly Remote: 1-2 days per month in the office Salary: £40k to £45k DOE We are on the lookout for an experienced Senior PPC Executive to oversee the planning, execution, daily operations, and performance analysis of all of our client’s Paid Search initiatives. Reporting directly to the Customer Acquisition Manager, the right candidate will assume a pivotal role within the Customer Acquisition Team at a time of expansion for our client’s B2C enterprise, where enhancing customer acquisition stands as a central business goal. Your responsibilities will encompass strategic oversight and budgetary control of PPC campaigns across platforms such as Google and Microsoft Ads. The Role: Oversee the creation and daily optimisation of Paid Search campaigns to drive effective new customer acquisition while maintaining an optimal CPA. Identify high-value, high-converting keywords to maximise ROAS and CPA performance. Continuously review ad copy and text to ensure it achieves the highest possible click-through rates, quality/relevancy scores, and overall ROI. Create and regularly update KPI reports on Paid Search activities, providing weekly, monthly, and quarterly performance updates to the Customer Acquisition Manager. Collaborate with the Promotions, CRM, and BI teams to identify, implement, and measure promotional opportunities across PPC. Work closely with design and content teams to ensure promotional campaign initiatives convert effectively within your channels (e.g., Performance Max). Ensure the protection of the client’s brand by conducting due diligence and ensuring compliance with all promotional PPC initiatives. Adhere to industry advertising standards, ASA CAP codes, and manage ongoing audits and quality assurance of creatives, copy, media placements, and promotions across live campaigns. Build and maintain strong relationships with advertising platforms such as Google and Microsoft Ads to stay updated on new initiatives, technologies, and strategies. Collaborate with the UX team to implement A/B and multivariate testing strategies for continuous performance and ROI improvement. Work closely with the Finance team to produce detailed cost reports and ensure all promotional activities stay within budget. Who are we looking for? Experience in Paid Search is essential, with knowledge of broader Paid Media channels such as Paid Social and Display considered a valuable asset. Strong understanding of effective marketing campaign principles, with the ability to analyse performance and communicate results to the wider business. Proven experience in managing budgets and consistently demonstrating ROAS. Expertise in managing digital campaigns across Paid Search platforms (e.g., Google and Microsoft Ads). Experience in both direct and programmatic media buying is desirable. Proficiency in using third-party tracking tools, such as Google Analytics, with the ability to interpret data and make informed, data-driven decisions. Familiarity with attribution models and the ability to extract actionable insights from multi-touch, data-driven attribution tools. Understanding of digital advertising legislation, including CAP and ASA guidelines. Ability to manage multiple projects and stakeholders simultaneously in a fast-paced environment. A passion for sports or horse racing, or experience within the online gambling industry, is an advantage. Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At We Are Adam, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles We are more than happy to discuss any reasonable adjustments that you may require. Interested? Please apply now. We look forward to hearing from you