Chief Commercial Officer

Company:  Peckwater Brands
Location: London
Closing Date: 31/10/2024
Hours: Full Time
Type: Permanent
Job Requirements / Description

We're a FoodTech scale-up aiming to revolutionise food delivery through the creation and franchising of virtual food brands (brands designed for delivery), operated by anyone that runs a commercial kitchen - we think there's about 70,000 of them in the UK. We've grown massively in a short period of time and have operations in the UK and Europe. We offer kitchen operators everything they need to sell our brands through delivery Apps whilst continuing to service their core customers.

In short, we're defining the future of the food delivery market! Nobody's growing as fast as us in the UK, and we're looking for great people to join us on our journey.

Our funding comes from some of the biggest names in PE and VC, and our Series A was raised from TDR Capital (owners of ASDA, David Lloyd, Stonegate, etc); Softbank; Fuel Ventures; and Pembroke VCT. In short, we're defining the future of the food delivery market, nobody's growing as fast as us in Europe, and we're looking for a senior leader to take us to the next level.


The Role
  • Identify our perfect customer and a proposition to support them: Improve our CAC:LTV ratio through analysis of our cohorts and customer profiles, and then incorporate your learnings into the sales cycle. Deliver a fantastic customer experience that maximises customer earnings.
  • Manage our customer lifecycle: the full partner lifecycle will sit under your remit. Optimise our revenue and margin targets per customer whilst reducing churn and cost-to-serve. This means building a marketplace-based, scaled AM function, and we need your help to accelerate the way that customers move through this.
  • Own our strategic relationships: we need strong relationships with our biggest Enterprise and Platform partners, and this includes joint business plans and tough negotiations. Help the team to expand our business with them in a profitable way.
  • Drive our weekly metric management: consumers are fickle and pace matters in hospitality. Get into the data, focus on the metrics that matter, and manage and direct the team to improve estate performance week after week.
  • Interpersonal skills: you're the voice of our Partners to our wider business, and the voice of our Consumers to our Partners.
  • Manage the delivery of our commercial targets: we have blended margin targets dependent on brand, platform, and customer mix. Help us to optimise for the best possible outcome and to deliver this over a 12-month operating period.

Your Experience
  • You have experience running a Business or Business unit, ideally within the food delivery industry.
  • You've previously run high-performing Account Management teams and understand Sales.
  • You're a master with data and can run detailed analysis to drive insights and decisions.
  • You've got B2B2C and/or experience of trading on/within marketplaces.
  • You have experience building strategic relationships with large enterprise clients.
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Peckwater Brands
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