Senior CRM Manager (B2B) – Media Conference Festival

Senior CRM Manager (B2B) – Media Conference FestivalSalary: £DOE + 20% BonusLocation: London/Hybrid (3 days in the office)**Must be available to start within one month, or sooner**SXSW is coming to London in June 2025, and we’re looking for a dynamic, b2b, Senior CRM Manager to lead the charge in driving ticket sales for this ground-breaking industry event.B2B experience is crucial, especially with the familiarity of lead scoring and understanding a b2b email marketing workflow.As the Senior CRM Manager, you’ll be at the heart of their marketing strategy, crafting and executing a comprehensive CRM plan to engage, activate, and convert our audience. Your role will be crucial in building the customer journey, enhancing revenue opportunities, and ensuring the CRM efforts are world-class.Reporting into the newly appointed Director of Marketing, together you will help make SXSW London a game-changer!Key Responsibilities:CRM & Multi-channel Strategy: Lead CRM initiatives across all touchpoints—email, web, social, and more.Content Strategy & Execution: Implement cross-channel content strategies, with a focus on email and web automation.Customer Journey Mapping: Design and optimize nurture programs that guide users from lead to conversion.Data-Driven Growth: Use analytics to drive continuous improvement and revenue growth.Reporting & Segmentation: Oversee database segmentation and report on campaign performance and revenue attribution.About You:Expertise: 5+ years in CRM and email marketing, with a proven track record of driving engagement and conversions.Technical Skills: Proficient in HubSpot, automation tools, and analytics platforms.Creative & Analytical: Blend of creativity and data-driven decision-making.Leadership: Experience managing teams and driving performance in fast-paced environments.Event Experience: Background in demand generation for large-scale events is a plus.Workflow Design & Management: You must understand a b2b workflow and how to score the leads.Join the team in launching the inaugural SXSW London, a week-long festival that will showcase the best in music, technology, and creative industries. This is your chance to be part of a global movement, shaping the future of storytelling and innovation.