Director - Marketing (Cyber)

Location: Manchester or London office + Hybrid

Thanks for checking out our job opening; we are excited that YOU are interested in learning more about NCC Group.

We are on a mission to make society a safer and more secure place. Our people are the ones who make that possible; a global community of talented individuals working together towards a safer future.

We aim to create an environment where everyone can reach their full potential. We work together, we are brilliantly creative, we embrace difference and we want you to join in our mission, to make the world safer and more secure.

Take a look at our website here to learn more about why we’re one of the leading global Cyber Security and Risk Mitigation business… https://www.nccgroup.com/uk/

About the role:

The Director of Marketing will report into the CMO and play a crucial role in shaping and executing marketing strategies for the Cyber business within NCC Group to reinforce and strengthen our market position and accelerate business growth. Responsible for conceptualising, planning, and implementing a comprehensive marketing strategy for Cyber, this individual will manage a diverse global team responsible for regions (UK, Europe, North America and APAC), capabilities (services), sectors (verticals), events, brand, website and digital performance.

A strategic leader, a creative and commercial professional with a proven track record in leading successful marketing functions and campaigns, ideally within the cyber but candidates with experience in , consulting or professional services industries (experience of marketing services not just products) will be considered.

Key Accountabilities:

Marketing Strategy and Planning:

• Develop and execute an integrated, clear and cohesive marketing strategy aligned with the company’s objectives for its Cyber business including branding, market positioning, target audience segmentation and clear, tailored buyer journeys to drive lead generation, brand awareness, and customer acquisition and retention.
• Work with our service development team to Commission and analyse market trends, competitive landscape, and customer insights to inform strategic decision-making.

Brand Management:

• Manage the rollout of the new Cyber brand across our global business engaging with a broad set of stakeholders including Clients, Government agencies, employees, alumni and influencers.
• Enhance and maintain the company's brand identity, ensuring consistency across all marketing channels and materials.
• Develop and oversee Cyber value proposition and brand guidelines to ensure the Cyber brand is well-represented in our market.

Marketing campaigns:

• Develop and execute lead generation and nurturing strategies to support business development efforts across our capabilities (services), verticals and regional teams to create great client journeys and drive quality pipeline.
• Collaborate with colleagues across the business in sales, capabilities, verticals and regions to create impactful content to support campaign subject matter experts and consultants to produce campaigns content, whitepapers, articles, and case studies.
• Work closely with the sales leadership team to ensure effective lead management and conversion strategies.
• Lead digital marketing efforts (organic and paid) to drive quality SQLs and pipeline.
• Monitor and analyse digital performance metrics to optimize campaigns and drive ROI.

Digital Marketing, website and tools

• Working with your marketing leadership team oversee digital marketing activity including SEO, SEM, paid social media campaigns, email marketing and content marketing.
• Responsible for the cyber website strategy and management of the team to develop and implement plans to achieve the strategy working with other stakeholders across the firm.
• Oversee the selection and implementation of a technology stack that increases efficiency and creates a seamless end-to-end client journey and delivers valuable insight.

Engagement and Relationship marketing

• Responsible for the global relationship and engagement strategy to engage and nurture target buyers and clients including events, conferences, webinars, and industry exhibitions.
• Oversee a verticals account-based marketing programme to target and nurture c-suite buyers

Marketing Budget:

• Responsible for the allocation, effective utilisation, monitoring and management the marketing budget
• Monitor and report on the ROI of marketing initiatives

Team Leadership:

• Build, lead, inspire and mentor a high-performing marketing team, fostering a collaborative and innovative work environment that strives to excel.
• Conduct performance evaluations and provide coaching and development opportunities to team members.

Experience:

• A degree in Marketing, Business, or a related field, or equivalent experience
• Significant demonstrable experience in marketing leadership roles, preferably within Cyber Security or the consulting or professional services industry.
• Demonstrated success in developing and implementing marketing strategies that drive business growth.
• Strong understanding of digital marketing channels and data analytics tools.
• Excellent communication skills with the ability to effectively interact with internal teams and external stakeholders.
• Excellent understanding of digital marketing strategies and tools
• Strategic thinker with a hands-on approach and a passion for driving results.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing market trends.

Ways of Working:

• Focusing on Clients and Customers.
• Working as One NCC.
• Always Learning.
• Being Inclusive and Respectful.
• Delivering Brilliantly.
• Looking Externally

About your application

We review every application received and will get in touch if your skills and experience match what we’re looking for. If you don’t hear back from us within 10 days, please don’t be too disappointed – we may keep your CV on our database for any future vacancies and we would encourage you to keep an eye on our career opportunities as there may be other suitable roles.

If you do not want us to retain your details, please email [email protected]. All personal data is held in accordance with the NCC Group Privacy Policy (candidate-privacy-notice-261023.pdf (nccgroupplc.com)). We are committed to diversity and flexibility in the workplace. If you require any reasonable adjustments to support you during the application process, please tell us at any stage.

Please note that this role involves mandatory pre-employment background checks due to the nature of the work NCC Group does. To apply, you must be willing and able to undergo the vetting process. This role being advertised will be subject to BS7858 screening as a mandatory requirement.