Digital Marketing Specialist

Job Opportunity: Marketing SpecialistLocation: BathSalary: £28K-£32K (DOE)Are you a creative, data-driven digital marketing enthusiast? My client is looking for an energetic and detail-oriented Marketing Specialist to join their team!Key Responsibilities:AI-Assisted Content Creation: Use AI tools like ChatGPT to create personalised, on-brand marketing content.Google Suite Expertise: Manage campaigns using Google Ads, GA4, and Google Tag Manager, tracking performance and delivering insights.Campaign Collaboration: Work with internal teams and external partners to implement, optimise, and refine marketing campaigns.Analytics & Reporting: Analyse website and campaign performance, providing actionable recommendations.Audience Targeting: Help develop and refine targeting strategies to reach key audience segments.Stay Updated: Keep up with the latest trends, tools, and best practices in digital marketing.What We’re Looking For:Minimum 2 years’ experience in digital marketing, campaign management, and analytics.Strong skills in Google Ads, GA4, and Google Tag Manager.Experience using AI tools like ChatGPT for content creation.Analytical mindset with the ability to interpret data and recommend improvements.Knowledge of SEO and SEM best practices.Familiarity with LinkedIn for campaign execution.Exceptional attention to detail and multitasking abilities.If you're interested, please send your CV to [email protected].