We’re Hiring
I’m looking for an ambitious and driven Creative Marketing Lead to join me on the Roam Foods adventure and build a globally recognised health brand.
Really excited to open this role up, I’m going to keep it short and sweet in regards to who we are, what the business needs right now, and the role itself.
Who We Are.
Roam is a VC backed real food nutrition brand, that makes all natural, high protein snacks from pasture raised meats that are completely free from artificial preservatives, which can be taken anywhere and eaten anytime.
Health, fitness and wellness are booming!! Protein is nothing new, but it’s importance is still vastly underrated.
The market is filled with ultra processed junk food in disguise, that is either synthetically sweet, laden with hazardous preservatives, or just woefully lacking in actual protein.
Roam is here to disrupt this, taking protein back to basics, with simple ingredients and insane macro’s.
The Role
I feel like the title Creative Marketing Lead could mean many things, so I am going to do my best to break down what that looks like to me.
Currently one of our biggest bottlenecks in the business is high quality, relevant and on-brand content. Working alongside me as the founder, your primary focus as the Creative Marketing Lead would be the development, sourcing and production of all raw digital content to be leveraged across socials (paid / organic), website, email and Amazon.
As we are very much in “start up” phase, this role is cross functional, working with and managing existing channel specific contractors and agencies.
Organic Social - Working alongside our partner agency to brainstorm and provide a steady pipeline of branded content utilising photo and video shoots, UGC, ambassadors, influencers, brand partnerships, activations.
Performance - Working with the Founder, Head Of Growth, and video editors to scale ads campaigns with diverse content that speaks to the wants, desires and FAQ’s of our audience
Website - Identifying areas where different content types can be used to improve CX, get in-front of customer queries and drive CR and optimisation.
Key Deliverables
- Organise photo / video shoot campaigns
- Creating ambassador and affiliate briefs for monthly content deliverables
- Ensure brand-alignment and consistency across the all channels and platforms
- Brainstorm creative campaigns for an omni-channel approach
- Content approval from all external agencies
Who You Are
To be successful in this role, you will need to have an entrepreneurial mindset, and be proactive in sourcing content creators, influencers, brand partners, videographers and photographers to support with monthly deliverables to drive KPI’s within the business.
Following on from this, you will need to have the ability to identify and bring to the table new solutions, systems and initiatives that MAY have the potential to help with scale, reducing costs, improving efficiencies or speeding up timelines related to the holistic content piece.
I use the MAY in capitals, because not every idea you bring to the table will land, so you have to be courageous enough to potentially get stuff wrong at times. Which is not a bad thing at all.
Above all else, you need to be a grafter and a good egg who’s willing to go the extra mile to do something special, along with a passion for fitness, nutrition and premium health brands.
Your Goals
- Drive brand Awareness amongst core target audience(s)
- To build a diversified content strategy that clearly addresses audience pain points and desires, whilst also highlighted the product USP’s and use cases
- New Customer Acquisition
- Best in class campaign execution
- Establish consistent creative identity across all touch points
Some nice things that you will get
- A steady supply of Beef Bars
- Be treated like an adult: We are focused on execution not clock in and clock out
- Hybrid working: 2 office days, 3 days from your desired location
- Competitive holiday
- Learn more in 6 weeks, than 6 months working with a more established brand, building skills and experience that will cross over into almost any future role
- Growth Potential: Experience rapid professional and personal growth, with opportunities to expand the role and build a team