Newham Council - Assistant Director - Communications

Your areas of responsibility and functional leadership include: Internal Communications | Internal communications lead the development and implementation of the Council's internal communications strategy, contributing to a step change in awareness, engagement and understanding among Newham colleagues of the Council, its vision, values, strategic priorities and of individual service area milestones. This contributes to a strengthened internal culture that motivates staff to maximise their performance, deliver the corporate plan Building a Fairer Newham, and become ambassadors for the Council. Media Relations | Effectively and proactively managing media relations is fundamental to presenting the Borough in the best possible light, responding to and mitigating reputational risk, but also - crucially - showcasing positive and ground breaking initiatives, our regeneration programme, our leadership and the contribution of the Council workforce. We must do this better - by building strong media contacts and relationships, and in having a consistently proactive mindset, either in the pursuit of features, profile pieces or broadcast packages, or in more deftly turning the reactive news agenda to our own advantage. Social Media | Social media platforms provide powerful channels for reaching and engaging with our audiences through creative and well curated content and two way dialogue. We need a full community and channel audit across our key accounts, more thinking behind what and how we post, and a more strategic and performance-driven approach overall. Production and Content | Production and content are responsible for developing innovative and creative assets , applying Newham brand guidelines, across digital, print, events, audio, and video for external and internal communications. They deliver a programme of production and wed and intranet content and campaigns that actively contributes to the Council's strategic integrated campaigns You will have lead responsibility for reputation and crisis management, developing improved protocols, more effective responses and supporting the Council's Gold, Silver and Bronze incident management arrangements. As a member of the Directorate Management Team (DMT), you will work collaboratively with other management team colleagues and external stakeholders to achieve the Directorate service plans and priorities. If you are interested in this role please send your updated CV in the first instance. TPBN1_UKTJ