ROAR has an exciting opportunity to join the team. As Head of Content at ROAR, you will be crucial in supporting and executing content strategies that enhance our and our client’s online presence, engaging audiences and supporting our product initiatives. You will be responsible for keeping our website and clients’ websites up to date with fresh, relevant content, optimising it for search engines and working closely with the rest of the team to support campaigns. Over time, you'll be responsible for managing and developing young talent within the business. You'll live and breathe our values in all that you do.
Responsibilities of the role:
To manage the content channel to deliver high-quality service to our clients and within ROAR.
Client work
- Develop and deliver the content plan and strategy alongside our SEO team.
- Writing interesting and engaging website copy and blogs that drive up traffic to clients' websites.
- Contribute to our client’s brand messaging by developing eBooks and guides that can be used over a range of multimedia and digital platforms.
- Optimising client content across a wide range of social media and digital platforms.
- Researching, writing, proofing, and editing content for clients across a range of media types.
- Gain and maintain professional working relationships - Engaging with clients regularly.
- Managing client content plans with our internal and external writers.
Supporting ROAR:
- To provide clear leadership and direction to the team and wider organisation support.
- Creating and managing our ongoing content strategy.
- Writing, proofing, and optimising our online content - website, landing pages, blogs, newsletters, and other media.
- Creating simple infographics to support your articles.
- Creating content briefs for the team and any external writers.
- Undertaking Keyword research for ROAR and our clients.
- Writing case studies for ROAR’s website.
- Supporting the application process for awards.
- Write reactive articles, having your figure on the pulse in the digital sector.
You'll also have:
- Opportunities to attend networking events.
- Opportunities to attend Expos.
- Attend industry conferences.
What you will bring to the role:
- You're a writer! You live and breathe it!
- Strong copywriting and proofreading skills.
- Strong attention to detail.
- Experience in writing content for numerous organisations in both B2B and B2C sectors.
- Experience writing various types of copy (including Blogs, Web copy, guides, PR, and newsletters).
- Experience in using market research to support targeted content generation.
- Skilled in content creation tools and software, such as SEMrush, Ahrefs, and Frase.
- Experience of using and updating CMS systems such as WordPress
- Experience in creating a range of content across a broad range of mediums and a good understanding of content use across social media platforms.
- Knowledge of Google Analytics and using it to provide insights for copy.
- Experience in researching and writing technical copy.
- Can manage deadlines in a fast-paced environment across different projects and able to work on numerous projects at once.
- An understanding that we're an SME agency and you'll be an important cog in our growing team.
- Great interpersonal skills—We're a small team, so getting along, respecting each other, and aligning on values is important to us.
- Brilliant Communication skills both written and verbal.
- Building and maintaining good relationships with clients and partners.
- Demonstrable leadership skills.
- We need a good attitude.
As well as the role-specific needs, we also share these softer skills, too
- Creativity
- Organised
- Self-motivated/proactive
- Problem-solving
- Data-literate
- Collaborative
- Acts with integrity in all that they do.
- Team player
The ROAR Values
At ROAR, seven core values embody our agency's identity. These values allow us to stay consistent, keep growing, have a happy, healthy business culture, and provide our clients with an exceptional experience.
- Respect
- Integrity
- Exemplary attitude
- Team Player
- Committed
- Results Driven
- Proactive
Brand Commitment
At ROAR, our central value is respect for our people and our clients. We prioritise having a positive, supportive work culture and positive client relationships, all free from toxic behaviour and negativity.
We have a supportive and friendly working culture. Everyone is encouraged to contribute to the business's journey in every way and develop their marketing careers, and we welcome fresh ideas and new approaches.
Aspects of working life here include:
- We do what we say - simple but important!
- We have our client's best interests at heart.
- We are easy and honest communicators.
- We dedicate time to every client weekly.
- We create trusting relationships.
- We’re reliable.
- We embrace a challenge.
- We are not afraid to share, collaborate, and contribute to the business.
- We aim high! For both us and our clients.
- We live our 7 core values at all times.
- We focus on skills development and learning.
The added perks
What you will receive:
- A competitive salary - circa £30k
- Client referral scheme – Bonus for the successful introduction of new business.
- Company pension
- 28-day holidays (includes shutdown over Xmas and New Year).
- Plus, a day off for your birthday so you can celebrate.
- Free On-site parking.
- Flexible start and finish times.
- We focus on learning and development and each person receives £500 annual personal training allowance.
- We also offer training agreements for incredible external training that would catapult your career.
- Volunteer day – a day off to do something that will impact people or the community.
- Fresh fruit is delivered weekly.
- Team away days and fun socials.
- Opportunities to attend awards, industry events and networking events.
- Lunch club – once a quarter we have an organised lunch together at work.
- Monthly well-being walk – a lunchtime walk, somewhere in and around North Tyneside.
- Celebrate occasions (Halloween dress up and themed buffet, Christmas jumper day, games, secret Santa and buffet, etc.)
- Festive afternoon and lunch (in working hours)
Good to know:
- We have an on-site gym costing just £25pm
- We have an on-site café. (Who do the best brownies)
How to apply
If all the above sounds like a great fit for your next career step, then we would love to hear from you.
To apply, you can either submit your CV and cover letter directly on LinkedIn.