Senior Marketing Manager - Hybrid

Senior Marketing Manager – Hybrid Location: Hybrid – London, E1 8QS Salary: Competitive (DoE) Why do we want you? Are you a dynamic B2B Marketing Manager with a passion for healthcare and a proven track record of driving business growth? Do you thrive in creating strategic forward-thinking multi-channel marketing campaigns that deliver real results? If you have life-sciences experience and are looking for an opportunity to demonstrate your marketing skills and initiative, own your plans and strategy, whilst working within a collaborative team, then this is the perfect role for you! We are looking for someone to work hand in hand with our ABM client team for the Pharmaceutical and MedTech industries, leading on our healthcare specialist data and insights portfolio, cutting-edge consultancy and wider solutions that helping life sciences companies’ partner effectively with the NHS. We advise suppliers, patient charities and the NHS in the optimisation, innovation, adoption and implementation of products and services. Our NHS & Industry expertise and insights enabling accelerated access to products, services and pathways. If you possess a growth mindset, excel in managing complex products, and want to contribute to a market-leading business, we’d love to hear from you! Who We Are “No-one understands the NHS better” HSJ Information Ltd (formerly Wilmington Healthcare) is the leading name in NHS data analysis and market intelligence. Our offerings include: * HSJ Market Intelligence – The leading provider of UK healthcare customer data and market insight services. * HSJ Advisory – A dedicated solutions-focused, strategic healthcare consultancy specialising in NHS-industry partnerships and market access. * HSJ – The UKs leading NHS publication for healthcare leaders. * HSJ Events – Inspiring healthcare leaders to transform patient care. We work with hundreds of life science companies – from pharma and MedTech to diagnostics and digital health – optimising their market strategies, supporting product launches, and building lasting partnerships with the NHS. Job purpose, tasks and responsibilities As part of our collaborative marketing team, you’ll play a key role in transforming how suppliers work with the NHS. You’ll help them better understand the market, engage effectively, and ultimately improve patient pathways and outcomes. As our Senior Marketing Manager, your key responsibilities will include: * Develop and execute strategic marketing campaigns that drive leads, engagement, growth, and revenue for our data and consultancy products. * Partner with sales teams, business development managers, and consultants. * Analyse, maintain, and optimise marketing data. * Manage multi-channel marketing platforms. * Maintain and communicate a marketing activity calendar to ensure stakeholder alignment. * Write compelling copy and create engaging marketing materials for diverse audiences. * Build a library of customer case studies and success stories to support sales efforts. * Develop customer personas and journey maps in collaboration with product and engagement teams. * Regularly report on campaign performance against KPIs, suggesting and implementing improvements. * Manage external agencies and any direct reports to ensure effective campaign execution. In order to be successful in this role it’s essential that you have: * Strong experience in strategic, multi-channel marketing campaigns, including account-based marketing. * Experience in complex product or service marketing with a focus on large revenue targets. * Proven ability to build and nurture lead pipelines. * Expertise in content-driven engagement and media usage to captivate target audiences. * Excellent stakeholder management and communication skills. * Ability to coordinate the creation of high-quality sales collateral and marketing assets. * Solid budget management skills with a focus on achieving the best ROI. * Experience using external agencies (e.g., PPC) to enhance campaign effectiveness. * Proficiency in marketing automation platforms (e.g., Marketo, Pardot) and CRM systems (e.g., Salesforce, MS Dynamics). * Advanced Microsoft Office skills (Excel, Word, PowerPoint, Outlook); SharePoint knowledge is a plus. * Social media campaign management experience (e.g., Sprout, Hootsuite). It would be great if you had: * Degree in marketing or a relevant qualification. * Experience leading a team or managing direct reports. * Familiarity with the UK healthcare sector. * Experience with design tools (e.g., Canva, Adobe Photoshop) and analytics platforms (e.g., Google Analytics, Tableau). * Knowledge of PPC platforms (e.g., Google Ads, LinkedIn). Wherever you are in your career and whatever your expertise.................... You are naturally creative and innovative and have the ability to empathise with others to understand their needs and motivations. You are a strong communicator both verbally and in writing and have an amazing attention to detail. You are planning focused and are comfortable managing multiple projects and deadlines. Before you go... Why Join Us? At HSJ Information Ltd, we empower our team members to take ownership of their careers. You’ll thrive in a supportive environment that values innovation, inclusivity, and integrity. With hybrid working options and a host of benefits – including a bonus scheme, pension, life assurance, additional holiday purchase, healthcare, cycle to work schemes, and wellbeing resources – you’ll have everything you need to succeed. We also guarantee interviews for disabled applicants who meet the essential role criteria. If you require alternative application methods or reasonable adjustments, please contact us directly. Ready to Make an Impact? If you’re a creative, courageous marketer ready for your next challenge, apply now and help us transform the future of healthcare