Performance Marketing Specialist

Since its start 41 years ago Euroflorist has delivered more than 50 million bouquets, making millions of people happy worldwide. When we launched our first site with eCommerce in April 1995 we were one of the world’s first 100 eCommerce companies. Today we are Europe’s largest flower network in 10 European markets. eCommerce is in the company’s DNA and every day we work hard to exceed the expectations of our customers and to spread happiness and joy through flowers – anywhere, anytime.Position OverviewWe are seeking a hands-on Paid Marketing Specialist to drive online sales growth while managing profitability across Central European markets. This role is crucial in optimizing and scaling our paid traffic efforts, with a focus on Google Ads, Microsoft Advertising, and paid social media campaigns. You’ll be instrumental in expanding Euroflorist’s presence in Austria, Belgium, Germany, Poland, and The Netherlands through strategic and data-driven paid marketing initiatives.KPI'sOrders and revenue generated through paid traffic channelsMarket-level Cost Per OrderCost Per Acquisition and Return on Ad Spend within each channelResponsibilities and AuthorityPaid Traffic Performance: Drive overall paid traffic performance across Central European markets (DE, NL, BE, AT, PL).Collaboration: Work closely with the Head of Traffic and other team members to grow online order volume for Central Europe.Optimization: Optimize paid campaigns to meet market-level CPO targets, in collaboration with the Head of Traffic.Channel Expansion: Establish and develop new paid traffic channels to diversify Euroflorist’s channel mix, increase online order volume, and improve profitability.Campaign Management: Manage and optimize campaigns across platforms such as Google Ads, Microsoft Ads, and Meta Ads.Data-Driven Insights: Translate large amounts of campaign data into actionable insights for continuous improvement.Test and Learn: Implement a test-and-learn approach across all paid traffic channels.Cross-Functional Collaboration: Work closely with teams from E-commerce, marketing, and content.RequirementsBachelor’s degree (WO level) in International Business, Marketing & Communications, Economics & Business Administration, or similar.3+ years of experience in digital marketing or a similar role.Strong data-driven mindset with proficiency in online marketing and web analytics.Knowledge of brand awareness concepts and measurement.Self-learner who stays up-to-date on online marketing and eCommerce trends.Strong knowledge of Google Ads, Facebook Business Manager, and Google Analytics 4, Lookerstudio.Excellent command of English is essential; proficiency in Dutch, French, or German is a plus.Willingness to work additional hours during peak periods, including weekends and evenings.What We OfferA casual and dynamic work environment in our Southampton office.Hybrid working model: Monday-Wednesday in the office, Thursday-Friday from home.Opportunities to grow your skillset in digital marketing.A chance to work in a young and innovative team.The opportunity to be part of a truly international organization with offices throughout Central Europe, the UK, and Scandinavia.Internal and external training opportunities.Competitive salary and travel reimbursement.