Media Analyst

Everybody is a fast-growing digital agency that puts people first. Our mission is to empower healthcare and wellness brands to thrive in the digital world by driving their marketing strategy and generating meaningful impact. Senior Paid Media Analyst Location: England (remote) Reports to: Paid Media Manager Travel: Occasional travel to the London office As the Senior Paid Media Analyst , you will be responsible for leading the development and execution of advanced paid media strategies to drive traffic, conversions, and revenue for our clients. You will leverage your expertise in digital advertising platforms and data analysis to deliver actionable insights and optimize campaign performance. Develop and execute comprehensive paid media strategies across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and more, to achieve client KPIs and business objectives. Lead the planning, setup, and optimization of paid media campaigns, including keyword research, audience targeting, ad copywriting, and bid management. Analyse campaign performance metrics and KPIs to identify trends, insights, and optimization opportunities, and provide strategic recommendations for improvement. Implement advanced tracking and attribution methodologies to accurately measure the impact of paid media campaigns on client revenue and ROI. Develop and implement A/B tests and experiments to optimize ad creative, targeting, landing pages, and other campaign elements for maximum effectiveness. Utilize data visualization tools and analytics platforms to create comprehensive performance reports and dashboards for clients and internal stakeholders. Provide mentorship, guidance, and training to junior members of the paid media team, fostering their professional growth and development. Collaborate closely with cross-functional teams, including account management, creative, and analytics, to ensure alignment and integration of paid media campaigns with overall marketing strategies. Act as a subject matter expert on paid media, contributing to client presentations, proposals, and thought leadership initiatives . Experience managing paid media campaigns, with a proven track record of driving results and achieving business objectives. Expertise in digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and others, with advanced proficiency in campaign setup, optimization, and tracking. Strong analytical skills, with the ability to interpret complex data, draw actionable insights, and communicate findings effectively to clients and internal stakeholders. Experience with data visualization tools such as Google Data Studio, Tableau, or Power BI preferred. Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment. Strategic thinker with a creative mindset and a passion for driving innovation and continuous improvement in paid media campaigns. Facebook Blueprint) preferred. Ownership of one key, or multiple smaller clients/accounts Able to share knowledge and technical skills through training to junior members Shows consistency of the above for an extended period as agreed with line manager as part of a performance plan Independent implementation of campaign build and optimisation without need of oversight or help Have a strong grasp of multiple paid media channels & platforms and be able to clearly talk to clients around the strategy and tactics required for each. A good knowledge of media tactics to be able to prescribe the correct route for our clients A track record of performance improvements Fully flexible working – work at home or in the office whenever suits you with flexible start and finish times ~ Quarterly wellbeing allowance or monthly Class Pass credits ~25 days annual leave (pro rata) ~5% matched pension contribution ~ Enhanced parental leave packages ~ Private medical insurance, eye care and EAP ~ Cycle to work scheme ~ Training and development opportunities ~ Annual bonus potential ~ Employee referral reward ~ What’s more, Everybody are focused on maintaining an inclusive work culture with an aim of becoming the best place to work. We’re an equal opportunity employer, our policies do not discriminate either directly or indirectly on the grounds of age, disability, gender, gender reassignment, transgender identity, marriage or civil partnership, pregnancy and maternity, race, religion or belief, sex, sexual orientation, or any other personal characteristics.