Role: Paid Media Manager – Wetherby
Salary: up to £50k per annum
Benefits:
- Hybrid working 3 days in office per week
- 23 days holiday + stats
- Pension
- Flexible working hours
- Cycle to work scheme
- Perkbox
- Free food Fridays
Our client is a multi-brand, multi-territory group with our operations underpinned by an in-house developed technology, ecommerce, and native app platform.
They are driving change through making it accessible, affordable, and easy to adopt forward thinking heating solutions, thus reducing the global reliance on unsustainable and inefficient methods of heating.
The Paid Media Manager will be responsible for developing and managing the paid media strategy across all digital advertising channels. This role will focus on driving traffic, increasing brand visibility, and maximizing return on investment (ROI) through effective use of paid search, display, social media advertising, and other online advertising platforms. The ideal candidate will have a proven track record of executing successful paid media campaigns, strong analytical skills, and a deep understanding of various digital advertising platforms.
Responsibilities:
Strategy Development: Develop, implement, and optimize paid media strategies to achieve business objectives such as lead generation, conversion, and brand awareness. This includes managing campaigns across Google Ads, Microsoft Ads & Meta
Campaign Management: Plan, execute, and manage end-to-end paid media campaigns, including setup, targeting, bidding strategies, and budget allocation. Ensure campaigns are optimized for KPIs such as ROI, CTR, CPA, and conversion rates.
Experienced with managing mid-six figure level budgets and forecasting performance.
Budget Management: Manage and allocate budgets effectively across different platforms and campaigns, ensuring maximum impact and ROI. Regularly monitor spending and adjust as necessary to meet business goals.
Performance Tracking & Reporting: Analyze campaign performance using tools like Google Analytics, Google Ads, Facebook Business Manager, and other analytics platforms. Provide regular performance reports and actionable insights to the marketing and leadership teams.
Keyword & Audience Research: Conduct thorough research to identify high-performing keywords, trends, and audience segments for paid search and social media campaigns. Continuously refine targeting strategies based on campaign data and market trends.
A/B Testing: Design and implement A/B tests for ads, landing pages, and audiences to continuously optimize campaign performance. Test different creatives, headlines, copy, and formats to improve ad effectiveness.
Collaboration with Creative & Content Teams: Work closely with the creative and content teams to develop compelling ad copy, visuals, and landing pages that align with the paid media strategy and drive engagement.
Platform Management: Stay up-to-date with the latest features, updates, and best practices on all paid media platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads). Ensure the team is leveraging all available tools to maximize campaign effectiveness.
Competitor Analysis: Conduct regular competitive analysis to understand market positioning, ad strategies, and emerging opportunities. Use insights to adjust and improve campaign strategies.