Search Engine Optimization Executive

SEO Executive (SEO-24)Kickstart your career with one of Northern Ireland’s most successful fintech companies!This is an excellent time to join our award-winning company as we continue to evolve and innovate across the business and grow in new markets in our mission to help the world find better deals. You will have the opportunity to work in a friendly, dynamic, and inclusive environment with talented and passionate individuals and the option to work in a hybrid work pattern. The RoleAs a key member of our Online Marketing team, you will play a pivotal role in further developing each of our brands’ competitive positioning and improving our search rankings.Duties and Responsibilities: (key responsibilities will include but are not limited to)·      Writing high-quality content for commercial landing pages, insurance guides, press releases and email newsletters·      Using SEO tools to research and plan new website content, taking into account relevant SEO metrics as part of each content plan·      Creating content briefs for our external content agencies or freelancers, including keyword targeting, internal linking and metadata requirements·      Proofreading, fact-checking and editing content written by our agencies and freelancers·      Becoming a go-to expert in content creation for other Seopa teams, particularly with regards financial services content (insurance, loans, mortgages, bank accounts etc), and collaborating with those teams to identify and capitalise on new opportunities for revenue-generating content across our comparison sites·      Contributing to the overall content planning and maintenance of our websites ·      Assisting with the analysis of content performance in order to improve our websites’ clickthrough and conversion rates·      Supporting other Seopa teams with content creation as and when required·      Supporting Seopa’s email marketing, customer journey and social media experts with content writing and proofreading as and when required·      Supporting Seopa’s PR team with proofreading, data analysis and other PR activities as and when required·      Using creative thinking and data analysis to identify new product development opportunities·      Producing SEO reports and analyses for the Marketing Manager·      Any other reasonable tasks as required by the companyPersonal Specification:The ideal candidate will have a demonstrable passion for SEO, ideally with around 2 years’ minimum hands-on digital marketing experience. Academics: Educated to degree level with a minimum 2:1 classification or equivalent and 3 grade ‘B’s or above at A-Level are desirable, although not essential.  Experience: ·      Digital marketing experience is essential, and hands-on SEO experience in a digital marketing role would be particularly desirable·      Given that Seopa is a fintech company it’s also vital that the successful SEO Executive is highly computer-literate, and familiarity with WordPress would also be highly desirable·      Strong commercial awareness. Experience in financial services/insurance or a regulated environment is desirable, although this isn’t mandatoryCapabilities: ·      Excellent writing, proofreading and editing skills are essential, with a meticulous attention to detail·      Excellent skills in MS Office·      Prior experience in generating video and social media content preferrable.·      Ability to multitask·      Computer literate and quick to pick up new systems·      Ability to manage projects and account manage external agencies·      Ability to self-educate where and when required Personal Qualities: ·        Good interpersonal and influencing skills·        Articulate, ambitious, enthusiastic, responsible and thorough ·        Meticulously attentive to detail - getting it ‘right first time’·        Self-motivated and able to use initiative and think creatively·        Instinctively curious and strong interest in current affairs·        Prioritisation and organisational skills with the ability to work under pressure ·        Must be eligible to live and work in the UK·        Can identify with and commit to our company values - Smart, Efficient, Open, Passionate and Accountable. Benefits: Seopa offers a competitive salary and benefits package, including:  ·      private medical insurance·      enhanced pension and annual pension clinic·      health cashback plan·      hybrid working arrangements·      death-in-service cover·      wide-ranging discount reward schemes·      full access to our nominated e-learning platform annual travel card loan·      additional service-related holidays and option to buy additional holidays·      cycle to work scheme·      company events – fully funded Christmas party and other social/hosted events during the year Location - The company operates a hybrid working policy, where employees can work both from home and from our offices at Blackstaff Studios, Amelia Street, Belfast, BT2 7GS. Remote candidates within the UK will also be considered. How to Apply - Please submit your CV to [email protected]  About SeopaFounded in 2003 with branches in Belfast (Head Office) and Timisoara, we are an industry leader in creating and hosting insurance, finance and utility price comparison engines. In addition to providing our software and systems to other companies, we operate our own insurance comparison brands - Quotezone.co.uk and CompareNI.com.  Used by millions of people annually, our systems enable insurance providers to secure business within their target markets and empower consumers to easily identify those providers who meet their financial product requirements at market leading prices. Our Affinity Partnership arrangements also facilitate other companies to increase the range of services offered (and revenue generated) via their websites. Our products are used by over 400 financial partners in the insurance, finance and utilities industry. Our success is recognised by a series of awards including six consecutive Deloitte Technology Fast 50 awards, a Deloitte EMEA Technology Fast500 award, several prestigious Deloitte Best Managed Companies awards (2017, 2018, 2019), three Gold Standard Best Managed Companies awards (2020, 2021 and 2022) and Platinum Best Managed Companies award 2023.