Head of Product Marketing

Head of Product MarketingSaaS Business East Cheshire Hybrid - 3 Days a Week£70,000 - £90,000I'm partnering with an entrepreneur led tech business that has scaled rapidly over the last few years, offering and increasingly sophisticated suite of products aimed at the talent sector. They offer a similar suite of packages to Shopify, for a very specific sector worth £50 billion in the UK alone.Tech innovations mean they are due to double in size again over the next year or so, and are releasing a suite of new products that will provide new revenue streams.They operate in a market sector which is continually evolving, is technologically immature, but where there is an appetite to invest in technology to improve efficiency.The business requires a product marketing to work closely with product and engineer to craft the narrative and proposition, and taking it to market.Duties include but are not limited to: Create marketing campaigns - Work with marketing teams to drive product launches, updates, go-to-marker strategies and moreProduct positioning - Create a compelling narrative and proposition that drives purchases in an increasingly tech savvy B2B marketUser journey mapping - Champion the voice of the customer, and developer an indicative user journey, creating touchpoints to convert themCommunity engagement - Capture feedback, and factor back in to product development to create a product informed by customer needDemand Generation - Work with teams to drive demos, trials and more, using demand gen principlesWho might you be?Extensive product marketing in a SaaS business At least 7 years' experienceAmbitious, having worked in an environment which regularly releases new products and updates