CRM Lead

CRM Lead - 12 Month FTC Manchester Airport / Hybrid Permanent What’s the role? The CRM Lead will be responsible for developing and executing the CRM marketing strategy across our experience brands and airports worldwide, including Manchester Airport Group. This role will drive impactful CRM initiatives that enhance customer engagement and retention on a global scale. As the CRM Lead, you will manage a team of three direct reports, focusing on influencing customer behaviour across multiple brands. Together, they will deliver engaging, revenue-driving campaigns across various channels. Alongside ambitious commercial targets, the role will also focus on improving key customer engagement metrics as well as boosting retention, customer lifetime value, and building customer loyalty. What’s in it for you? This is a fantastic opportunity for you to come and join a scaling business and be a pivotal member of our CRM function. You will get chance to work with and lead a highly talented team and be pivotal in executing our CRM marketing strategy. About CAVU: For airports, for partners, for people. We are CAVU. Formed from the union of MAGO, MAG USA and our network of direct-to-consumer brands - who together drive market leading passenger spend for airports across the world - we have combined our resources to address evolving passenger needs today and exceed them as we move forward into tomorrow. From our revenue accelerating single platform technology, Propel, through to our world class hospitality venues including Hangar, 1903 and Escape Lounges - our solutions make travel more seamless and enjoyable for passengers and more profitable for our clients and partners. Our name is taken from the aviation, meteorology term, ‘Ceiling and Visibility Unlimited’, which designates the perfect flying condition. More than just a name, CAVU is our mindset. It represents all that we stand for. Our proud aviation heritage, our drive to push boundaries, and the very essence of what we do: creating seamless, enjoyable travel experiences for airport passengers. Together, we can reach new heights. Together, we are CAVU About You: Work with the Head of Customer Marketing to create and implement a CRM strategy that boosts engagement, retention, and lifetime value (LTV) across email, SMS, push notifications, and web channels. Deliver personalised communications throughout the customer journey to enhance conversion rates, retention, and loyalty. Lead and guide a team in executing high-impact, targeted marketing campaigns. Promote a customer-centric approach by leading initiatives that enhance the overall customer experience and ensuring CRM activities are aligned with customer needs and behaviours Lead A/B testing programs for campaigns, ensuring continuous learning, fresh insights, and demonstrating the incremental value of CRM to the business. The Perks: 25 Days Holiday, with the option to buy up to 10 more, plus 4 flexible bank holidays 10% Company Pension Annual Bonus Scheme (as above, per grade) 2 Weeks Work From Anywhere MediCash Programme On Site Gym A Host of Flexible Benefits & Discounts ED&I at CAVU We are an equal opportunities employer. We do not discriminate based on religion, race, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. Did you know that some demographics may be less likely to apply to job adverts than others? For example, women are likely to apply only if they fit all of the skills listed. If you’re reading this and perhaps don’t tick every skill then please still make yourself known to CAVU. We’d love to hear from you. We also want to ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, therefore please contact us to request assistance. Are you ready to reach new heights? Please apply via the link.