Marketing Manager

Who are we? Karno is a young but fast-growing team of experienced technology experts providing a range of services throughout the professional audio industry and beyond. As a small business with high ambitions, we prioritise finding someone who fits in with the team, brings talent, enthusiasm, and dedication, and sees this as a unique opportunity to join an exciting, passion-driven, and innovative journey. If you have something to offer but don't quite meet all the requirements, we still encourage you to apply. Job Description Responsibilities: o Develop and implement targeted marketing strategies to penetrate and grow Karno Sound’s presence in key sectors o Lead competitive market analysis to understand key trends, identify opportunities and adapt strategies o Establish strong relationships with industry associations, influencers, partners and key opinion leaders. o Oversee the creation and management of all marketing materials, including promotional videos, technical documentation, case studies, blogs, and social media content, ensuring a consistent and engaging brand voice across all channels. o Manage external creative teams, including videographers, photographers, and graphic designers, to create compelling content that resonates with the target market. o Plan, manage, and execute industry events, trade shows, and conferences o Lead SEO/SEM initiatives to increase online visibility and drive organic traffic to Karno’s website. o Take charge of the company’s social media strategy across platforms like LinkedIn, Instagram, YouTube, and Facebook. o Analyse digital marketing metrics, including website performance, social media engagement, and campaign ROI, and adjust strategies accordingly for optimal results. o Oversee email marketing campaigns, managing the end-to-end process from list segmentation to performance analysis. o Identify and manage sponsorship opportunities. o Collaborate closely with sales and product development teams to ensure that all marketing initiatives are aligned with company objectives and customer needs. o Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI across all channels. Key Requirements The ideal candidate will be creative, passionate, and have some or all of the following: o 4 years experience in the pro audio industry in commercial roles (required) o Deep understanding of the pro audio market (live sound, theatre, studio etc.) and the specific needs of professionals in these fields (required) o Creative thinker with a track record of delivering successful initiatives o Proven ability to lead and manage cross-functional teams (both internal and external), delivering projects on time and within budget. o Excellent verbal and written communication skills, with the ability to create compelling content for different audience segments. o Ability to analyse and interpret data to inform decision-making and improve campaign performance. o Experience in social media, email campaigns and SEO/SEM o Ability to handle multiple concurrent projects