Digital Marketing Specialist

A new Digital Marketing Specialist role for a B2B manufacturing firm based in Scunthorpe. This will be a varied hands-on digital role, responsible for managing multiple digital channels. Client Details Our client are a fast-growing manufacturing and production company, and are market leaders in their niche manufacturing industry. They are looking for a digital marketing expert to join their marketing function. Description The key responsibilities for the Digital Marketing Specialist will include: Execute the Digital marketing plan, managing online marketing campaigns. Analyse marketing activity results and report marketing KPIs. Conduct research on target markets and monitor competitor's marketing efforts. Manage multi-channel communications for B2B lead generation and brand awareness, website development, SEO, PPC, social media, direct mail, email, advertising, and PR. Measure marketing effectiveness, report campaign ROI, and provide monthly KPI and budget reports. Ensure the brand aligns with its market value proposition.Profile The successful Digital Marketing Specialist will have the below experience: * 2-3+ years of experience in digital marketing * B2B industry experience is desirable, but not essential. * Competence in the use of CRM databases * Ability to work with a content management system of a website * Strong eye for design, with keen attention to detail * Understanding of Pay Per Click and Search Engine Optimisation (SEO) * Familiarity with social media and social management tools * Strategic thinking capabilities, delivering project goals on time and within budget * Highly organised, self-motivated, able to prioritise and manage own time effectively * Team player, willing to provide hands-on help as part of the team Job Offer On offer for the Digital Marketing Specialist role: Competitive starting salary £32,000 - £37,000 depending on experience Hybrid working option