We're seeking an experienced Head of Marketing for a high-growth and stable B2B Crypto SaaS platform. Based either in London or Amsterdam - remote role.
You'll shape and execute innovative marketing strategies in the rapidly evolving Web3 B2B RegTech SaaS space. Leading a team, you'll drive marketing and growth towards exchanges and institutional and governmental clients.
The Role:
Heading a fully remote team, you will set up and drive full marketing campaigsn to a range of busiensses around the Crypto and DeFi markets.
- Global Strategy: Execute marketing strategies to enhance brand awareness and lead generation.
- Campaign Management: Lead tailored multi-channel marketing campaigns.
- Customer Journey: Improve user experiences for key stakeholders.
- Team Leadership: Mentor a global marketing team for accountability and creativity.
- Collaboration: Align marketing with product, sales, and customer success goals.
- Market Insights: Analyze trends for strategy refinement and growth.
- Performance Monitoring: Track KPIs to optimize marketing effectiveness.
The Candidate:
Seeking a proven Marketing leader with a background of B2B experience, driving campaigns into institutional-type companies.
A solid understanding of the Blockchain and Crypto markets is essential.
- Bachelor's degree in Marketing, Business, or related field.
- 8+ years of marketing experience, with 3 years in RegTech/FinTech leadership.
- Expertise in blockchain and institutional/governmental client marketing.
- Proven success in global B2B marketing, demand generation, and brand management.
- Strong analytical skills; proficient in CRM and marketing automation.
- Exceptional communication and stakeholder management.
- Results-oriented with a focus on measurable outcomes.
The Reward
A great opportunity in a well-funded, internationally established and highly stable company.
On offer is an attractice salary, share and benefits package.
For more information please apply directly or reach out to [email protected]