Digital Performance Lead (Paid Media)

We are looking for an experienced and enthusiastic Digital Performance Lead (Paid Media) to manage the UK digital performance strategy for a leading global automotive brand. This role provides a unique chance to spearhead digital innovation, enhance revenue, and execute a comprehensive digital performance plan within a dynamic and expanding team. You will be a senior leader, directly engaging with clients and collaborating with diverse internal teams across the entire digital landscape.Key Responsibilities:Oversee the complete digital improvement process regionally, ensuring accountability and optimization from internal teams.Develop performance strategies based on thorough analysis and teamwork with channel experts.Establish benchmarks for regional performance reporting and create exemplary case studies that highlight significant improvements and innovative approaches.Analyze overall performance to guide cross-channel budget allocations.Facilitate effective collaboration and communication through process management, including the use of JIRA (experience with JIRA is a plus).Collaborate with digital channel teams (search, social, programmatic) to ensure campaigns are set up, executed, and optimized effectively across all platforms.Maintain a daily routine of performance analysis, evaluation, optimization, and insights.Review performance data daily to develop optimization plans with channel teams.Implement and oversee digital channel roadmaps and optimization strategies, while developing new targeting and creative solutions in partnership with channel teams.Ensure local teams adhere to the performance roadmap.Participate in the global performance community to accelerate the adoption of beneficial support and share regional successes.Performance Planning and Reporting:Lead the performance forecasting and budget approval processes using data-driven methods.Work with planning and digital teams to deliver a cohesive performance campaign response to client briefs.Share insights and learnings across regional and global teams to maximize impact.Connect optimization efforts in multichannel campaigns to strategic reporting, ensuring consistent results.Produce performance reports that offer clear, actionable insights for clients in both short-term and long-term scopes.Skills/Experience:Proven track record in managing performance-focused campaigns across digital channels.Extensive knowledge of PPC, Display, Paid Social, and Programmatic channels.Expertise in delivering high-quality campaign insights and data analysis (e.g., analytics, online consumer journey, dashboarding).Ability to convert strategy and planning into effective digital execution.Strong analytical skills to identify actionable insights and improve performance reporting.Competence in integrating specialist inputs into a cohesive performance narrative.Understanding of digital media KPIs and strategies to achieve them.Skilled in presenting to and communicating with clients, addressing feedback and inquiries effectively.Ability to simplify complex technical issues and detailed campaign analyses for client communications.Experience in performance planning and forecasting