CRM Campaign Specialist

Why Superdrug?Passionate about Beauty and Health? Want to be part of an innovative, trend setting retailer? Our vibrant Head Office, based by East Croydon station is a fantastic environment filled with hundreds of brilliant personalities.We’re a team that puts our customers and our teams at the heart of everything we do. At Superdrug, we aim to be the best in accessible health & beauty, loved by our customers for value, choice, friendly advice, service and fun.Our success comes from our people – they make the difference. We’re all about personality, we have fun, and we work hard to deliver That Superdrug feeling.Here's the exciting bit…a day includesJob PurposeA pivotal role in the CRM team. You will be responsible for creating and supporting the delivery and execution of the CRM & Loyalty activity plan to drive online and offline customer engagement. You will be working closely and collaboratively with digital and wider marketing teams to plan, target and evaluate CRM communications, making sure our members receive personalised and relevant communications on the products and services we know they love. All campaigns will be customer focused and driving our CRM KPIsKey ResponsibilitiesYou will have operational responsibility for the deployment of the CRM programme through various channels including email, push notifications and SMS.You will also be responsible for the development and build of a test and learn programme to optimise the contact strategy and will deliver this through increased personalisation and delivery of the right message to the right customer at the right time.Lead on continuously improving our campaign targeting, and segmentation.Ensure workflows are fully optimised and working as efficiently as possible in order to facilitate all campaigns get delivered to large audiences swiftly and without issues.Lead on the development of new technology testing and solution implementation.Person SpecificationExperience working with a marketing cloud platform preferably Adobe campaignStrong understanding of email marketing principles, triggered email campaign testing and performance optimizationExperience of implementing highly targeted and segmented customer communicationsExperience with optimising omnichannel customer journeysExperience delivering communications to deliver improved loyalty and engagement ultimately driving incremental revenueExperience running reports and analysis with experience of detailed data analysisExperience of using data to make informed decisions and recommendationsUnderstanding of the role and characteristics of different communications channelsUnderstanding and experience of implementing dynamic personalisation and tailored contentExperience of owning projects and delivering to multiple deadlines with limited supervisionDemonstratable experience of being a self-starter with strong attention to detailPrior experience of working in a fast-paced organization where changes to marketing plans at short notice are commonExperience of working for a Beauty brand or Retail organisation is desirableKPI'sMember Sales ParticipationTotal MembersMember salesActive RateHere's what's in it for you33 days holiday rising to 38 days with length of service (inclusive of bank holidays)2 staff discount codes for yourself and a family member or friend30% discount on Superdrug Own Brand Products both in store and onlineHybrid working patterns available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon StationCompany pension matching and bonusWe offer Wagestream - a money management app that gives you access to a percentage of your pay as you earn itBeing part of more! We are part of a group who work closely with Savers, The Perfume Shop and Three UKWe are part of A.S. Watson Group, the world's largest international health and beauty retailer with over 15,700 stores in 25 markets!Unrivalled Learning and Development programmesCome and be part of something special.Hours: 37.5 | 9.00am - 5.30pm - Hybrid working available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station.