Content Manager (Remote)

Inventum has partnered with a B2B software start-up providing cutting-edge solutions for the property industry.

Our client is looking for a Content Manager, who can support remotely with content creation, copy, brand and web content development and supporting a small marketing team.

Responsibilities:

• Devise content plan and editorial calendar for all marketing channels in conjunction with the Head of Marketing
• Create content that engages and inspires audiences to interact with the brand for all online and offline channels (including email, website, landing pages, case studies, sequences, infographics, newsletters, blogs, press releases, by-lined articles, white papers, information sheets, corporate videos and scripts for webinars and podcasts)
• Ensure content is consistently on message and tone of voice across all channels
• Work with the Marketing and Sales team to ensure the integrity of the brand is maintained and reflected in all elements of our presence at events
• Ensure that the website content increases site engagement and drives the desired demand via campaigns (inbound and outbound)
• Support the implementation of and fully develop and optimize SEO strategy for each key target sector

Requirements:

• Proven work experience as a Content manager, ideally a minimum of 3 years with some experience of running content marketing campaigns
• Ideally experienced of working in a smaller, scale-up environment or challenger brand
• Experience of addressing a B2B audience
• Hands-on experience with MS Office and WordPress
• Basic technical knowledge of HTML and web publishing
• Knowledge of SEO and web traffic metrics
• Familiarity with social media
• Excellent writing skills in English
• Ideally a relevant degree in Marketing, English, Journalism or a related field