Head of Performance Proposition

Company:  dunnhumby
Location: London
Closing Date: 19/10/2024
Hours: Full Time
Type: Permanent
Job Requirements / Description
dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail – one of the world’s most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First.dunnhumby powers Tesco Retail Media UK through a fully dedicated team, working closely integrated with Tesco teams, business strategies and planning processes.What you’ll be working on We’re looking for a Head of Performance Proposition for our Tesco Retail Media UK team to lead our key value propositions towards advertisers seeking direct sales performance. In this role, you own the proposition strategy for performance advertising, which cuts across all potentially relevant omnichannel ad products and platform capabilities. You identify strengths, weaknesses, gaps in the current suite of products – ranging from booking and reporting to clean rooms. You work with retail and product teams to assemble a product portfolio and roadmap that appeals to performance budgets and is valuable, differentiated and substantiated. You are externally aware, taking input from client’s and agencies’ latest e-commerce approaches as well as from any platform that competes for retail budgets. You drive an agenda of Proposition-led Growth, both in terms of revenue and the ROI for our clients.What we expect from youFor this role, we have identified preliminary goals of:Develop a map of the propositional space, from products to platform to measurement, that we need to fill over time, projecting the revenue opportunities of individual items. Gain buy-in of your mapping from media product teams and Tesco retail stakeholders, and final approval from the Retail Media lead team.For the products relevant for performance advertising, drive a joint strategy and product roadmap, own the commercial requirements and competitive considerations in this process, enrol internal stakeholders in your vision, and track the progress of filling in the propositional space over time.Working with Tesco Retail leaders, e.g. in the Online, Whoosh and Marketplace teams, define joint objectives and go-to-market collaboration.Identify key commercial partnerships which support Business Propositions and support the Retail Media Leadership to source and agree commercial partnershipsRepresent our performance advertising proposition externally and guide product marketing in their representation of our capabilities.Necessary qualifications:Background in CPG sales or e-commerce, or a performance advertising agency.In-depth experience in the digital advertising and retail media environment.What You Can Expect From UsWe won’t just meet your expectations. We’ll defy them. So you’ll enjoy the comprehensive rewards package you’d expect from a leading technology company. But also, a degree of personal flexibility you might not expect. Plus, thoughtful perks, like flexible working hours and your birthday off.You’ll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble, small-business feel that gives you the freedom to play, experiment and learn.And we don’t just talk about diversity and inclusion. We live it every day – with thriving networks including dh Gender Equality Network, dh Proud, dh Family, dh One and dh Thrive as the living proof. Everyone’s invited.Our approach to Flexible Working At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.For further information about how we collect and use your personal information please see our Privacy Notice which can be found (here)
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