PPC Manager (Sports/Fashion)

PPC Manager

Location: Liverpool

Salary: Up to £55,000 + Benefits

Employment Type: Full-time

We are partnering with a rapidly expanding retail company to find an experienced PPC Manager. This role reports directly to the Head of Digital.

Key Responsibilities:

• Develop, execute, and manage paid media campaigns across platforms such as Google, Bing, and Criteo, including paid search, shopping, display, remarketing, and video.
• Oversee and strategize the allocation of the PPC marketing budget across all markets.
• Implement and optimize campaigns across multiple languages and regions, tailoring strategies to diverse market dynamics and consumer behaviors.
• Continuously review and optimize campaigns to improve ROAS and other key performance indicators, utilizing advanced strategies and analytics for increased efficiency and growth.
• Analyze performance data and campaign outcomes to refine targeting, messaging, creative elements, and overall effectiveness.
• Stay informed on industry trends, tools, and best practices, leveraging this knowledge for continuous improvement.
• Conduct A/B testing and other ad testing strategies to enhance ad performance and achieve cost-effective results.
• Identify new PPC opportunities and present actionable insights to the business.
• Perform additional duties as required within the scope of the role.

Requirements:

• 3+ years of experience in PPC channel management within a fast-paced, in-house environment.
• Strong knowledge and experience with key platforms such as Google Ads, Google Analytics, Bing Ads, and Google Tag Manager.
• Experience overseeing and managing large PPC marketing budgets.
• Strong analytical abilities with a data-driven approach to decision-making.
• Experience working across UK & EU markets.
• In-depth knowledge of all digital marketing channels.

Salary/Package:

• Full-time, permanent
• 100% in-office role
• Private healthcare
• 25 days of holidays plus your birthday off and 8 bank holidays

Join a dynamic team and play a crucial role in driving our PPC strategy and success!