Company:
Venesky Brown
Location: north lanarkshire
Closing Date: 04/11/2024
Hours: Full Time
Type: Permanent
Job Requirements / Description
About the Company:
Venesky-Brown’s client, a public sector organisation in North Lanarkshire, is currently looking to recruit a Marketing Officer for a contract until 31st January 2025 on a rate of £18.94/hour PAYE. This role is Monday to Friday, 35 hours per week.
Responsibilities:
- Contributing to the development of our Marketing and Communications strategy, you will look at innovative ways to engage our audiences with a key focus on increasing recruitment and maximising opportunities to grow the organisations profile offline and online.
- Contributing to the development of our digital content strategy, you will look at innovative ways to engage our audiences with a key focus on expanding our social media reach and impact;
- Devise strategies to drive online traffic to the organisation’s website;
- Improve the usability, design, content and conversion of the organisation’s website;
- Lead on development of the website;
- Utilise a range of techniques including paid search, SEO and PPC;
- Oversee the social media strategy.
- Evaluating customer research, market conditions and competitor data;
- Review new technologies and keep organisation at the forefront of developments in digital marketing;
- Take ownership of metrics relating to campaign performance, website, social media, delegate analysis and impact from any marketing-related initiatives.
- Prepare, plan, develop and project manage various marketing campaigns throughout the year to a variety of audiences (offline and online);
- Create and develop new innovative ways to communicate the organisation’s brand;
- Work closely with other team members to integrate the functions of marketing and communications throughout campaigns;
- Evaluate all campaign activity;
- Responsible for leading on market research;
- Develop and implement marketing plans for the curriculum areas;
- Co-ordinate marketing projects ensuring they are delivered to time and budget;
Qualifications:
Degree level qualification in a relevant subject or relevant experience
Required Skills:
- Minimum 2 years’ experience in a marketing role (traditional and digital).
- Excellent knowledge of social media marketing and planning.
- Managing multichannel / Cross-Channel marketing;
- Experience managing PPC, SEO, email marketing and social media;
- Able to define, track and analyse the key metrics for traditional and digital marketing strategies;
- Relevant technical expertise, with a good understanding of and, ability to work with, different analytics packages and content management systems,
- Good understanding of traditional and digital marketing strategies you will ideally have proven experience building successful campaigns;
- Excellent communication skills, both written and oral.
Equal Opportunity Statement:
If you would like to hear more about this opportunity please get in touch.
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