Director of Marketing and Events
Exclusive opportunity for an experienced Director of Marketing and Events to join a leading global membership organisation.
Operating at ExCo level, the Director of Marketing and Events will develop and execute marketing strategies that drive member engagement, attract new members, and promote our events. This role requires a balance of strategic oversight and hands-on management to deliver impactful campaigns and successful events.
Central London based, very flexible working: 1 day a week in office, 4 from home
Role & Responsibilities:
Marketing Strategy:
- Develop and implement a marketing strategy aligned with organisational goals
- Lead multi-channel campaigns to increase member acquisition, retention, and engagement
- Oversee content creation for newsletters, social media, and promotional materials
Event Management:
- Plan and execute a range of events, including conferences, workshops, and webinars
- Manage event logistics, budgeting, vendor relationships, and on-site coordination
- Promote events through targeted marketing campaigns and member outreach
Proposition Development:
- Develop compelling value propositions that resonate with current and prospective members
- Collaborate with internal teams to ensure propositions align with member needs and market trends
Team Leadership:
- Lead and mentor the marketing and events team, fostering a collaborative culture
- Set objectives and conduct performance reviews to support team development
Member Engagement:
- Develop strategies to enhance member satisfaction and engagement
- Build relationships with members, sponsors, and industry partners
- Responsibility for PR and media profile of the organisation
Budget and Reporting:
- Manage the marketing and events budget, ensuring cost-effective use of resources
- Report on the ROI of marketing campaigns and events to senior management
Brand Management:
- Ensure consistent brand communication across all channels
- Maintain brand guidelines and oversee their application in all marketing and events materials
Skills and Experience:
- Able to contribute effectively at an ExCo level and on an organisation-wide basis; experienced at Director level in comparable organisations
- Proven experience in marketing leadership, preferably within a membership organisation
- Experience of leading large-scale events and conferences (both in person and online)
- Experience of developing and managing content strategy
- Strong leadership and team management skills
- Successful track record in developing and executing multi-channel marketing campaigns and managing events
- Excellent communication, project management, and analytical skills
In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:
- Competitive salary
- Performance bonus
- Highly flexible working
- A flexible, diverse and inclusive working culture
- Great opportunities to develop and progress in your career
- Generous pension plan
- Medical insurance
If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: [email protected]
Please note the closing date for applications is 16th September
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Due to the high volume of applications we receive, we regret that we are unable to respond to each applicant individually. If you do not hear from us, please assume that your application has not been successful on this occasion. We appreciate your understanding and encourage you to apply for future opportunities with us.
VMA GROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, marketing, digital and change communities.
Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, brand, digital marketing and agency services.
We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications, marketing, digital and change industries, supporting planning and decision-making for organisations of all shapes and sizes.