Overall purpose
We are looking for a professional and high performing Sales and Marketing Director to deliver the next stage of growth for the business. We are in a market that is changing rapidly and we are transitioning more towards greener and more environmentally friendly ways of heating our homes.
The appointed person will report to the UK&I Managing Director and lead the next phase of development. They will lead and motivate the whole team and be responsible for developing and executing our sales and marketing strategy.
The successful candidate will bring new ideas, be organised, entrepreneurial, analytical, and have excellent management and mentoring skills.
Key Responsibilities:
•Oversee the day to day running of the national sales and marketing team.
•Develop, gain agreement, and implement strategic plans in line with established performance criteria and overall strategy.
•Deliver on the Sales and Marketing budget.
•Oversee the build of brand awareness and loyalty with both trade and the consumer.
•Influence new sales opportunities and initiatives within the market sectors and to look outside of the box at how we develop and grow our business.
•Continue to build upon our social media activities ensuring that our overall communication strategy delivers value and lead generation.
•Oversee the development of customer facing presentations and packages for events such as exhibitions, trade events and showroom displays.
•Ensuring company sales and profit targets are achieved and set / monitor key performance indicators for both sales and marketing
•Carry out analysis of customers, sales areas, and cost effectiveness of initiatives.
•Establish and maintain excellent business contacts with key customers across all sectors promoting the Intergas Brand.
•Overseeing negotiation of commercial agreements, contracts and annual terms with customers and suppliers.
•Work closely with the MD and senior managers on strategy, budgeting and planning.
•Meet with sales and marketing team on a regular (at least 1 x quarter) basis to present and assess performance against KPI’s. Ensure that the team clearly understands what is expected of them and provide them with your support.
•Present performance and results to senior management team on a monthly basis.
•Capitalise and promote the USP’s and strength of the company’s product range and brand, identifying market opportunities where appropriate with existing and new products.
•Attend industry meetings and lobbying opportunities.
•Monitor competitors and changing market trends / requirements. Propose actions the company needs to undertake.
•Ensure the company has an effective sales and marketing training program and to implement best practices throughout the department.
The Candidate:
•Communicates in a motivational manner and coaches/ leads with passion
•Accountability is hard-wired, the best outcome for the organisation always within acts and outcomes.
•Deep market reach to customers and partners.
•Proactive market research and prospecting.
•Marketing experience, knowledge and vision-crafting.
•Creative in existing and new sales channel delivery models.
•Demonstrates an ability to positively manage change.
•Adaptability of approach to ensure the ‘win’.
•Positive, organised and highly motivated person who can build relationships with customers, their team, and personnel in all departments.
•It would be desirable for the candidate to have knowledge of the heating industry.
•Candidate is entrepreneurial and understands how to set up a business or a division of a company from scratch and has adopted a successful disruptive strategy / one that has challenged the traditional norm.
•Proven sales and marketing management track record.
•Strong commercial understanding and brand building awareness is critical.
•Ability to create, plan and develop strategy in conjunction with UK and Group goals is required.
•Comfortable to work under pressure and tight timescales.
•Self-starter, good communicator and team player and adept at computer skills.
•Analytical with good project management skills.
Location
•The company is based in Kidderminster, you will be based at the office with time spent out in the field when required. The successful candidate will also have occasional travel abroad to attend meetings and conferences.