Head of Marketing-InsureTech

Head of Marketing-InsureTech

London

Up to £120k

We are working with an InureTech start-up who are shaking things up in the industry. They are looking to hire a rockstar Head of Marketing to work closely with the CEO & Founder on a range of projects covering marketing strategy, customer acquisition, brand development, community management and other ad hoc projects as they arise.

The Role

Given the importance of this role, it will cover a wide range of areas including

• Growth Marketing-You’ll drive the overarching strategy for customer acquisition and retention utilising a multichannel approach.
• Brand Development-You will be tasked with building an maintaining a strong brand presence in the market.
• Community management-Having fans not customers is a huge part of their success so you’ll be responsible for engaging with the community across a variety of platforms.
• PR-Essentially you’ll lead on all PR efforts to increase brand visibility in the marketplace.
• Content Strategy-You’ll be the go-to for content strategy and creation.
• Partnerships-Using your commercial muscle you will always be on the lookout for ways to establish strategic partnerships that will drive growth and enhance the brands reach.

Requirements

• Its important that you are able to demonstrate experience (8+years) of leading or having been part of a B2C team that has experienced substantial growth.
• You will be numbers orientated and happy using analytics and business metrics that will feed into marketing strategy.
• You will need to be a natural leader with a track record in scaling marketing teams.
• Prior experience in financial services or the insurance sector would be a distinct advantage.
• You must enjoy working in a fast paced and sometimes chaotic environment where things change quickly. You are the sort of person who loves spinning multiple plates.