Performance Marketing Analyst

Our client a global FinTech company with UK headquarters in London is seeking an experienced Marketing Data Analyst. You will analyse current marketing campaigns & performance to maximise return on media & ad spend for the business. Responsibilities * Deliver insight across the performance Marketing Team to highlight which levers to pull when optimising media spend in order to drive leads * Measure ROI of online advertising campaigns and help understand the impact of “Above the line” media in driving leads to the Sales Team * Report on marketing and Sales KPI’s, and help the Marketing Team understand performance by campaign and audience type * Build dashboards to help the business understand cross-channel demand generation effectiveness * Work with the Sales Operations team and global partners to streamline the lead pipeline and enable a robust lead scoring model Experience * Hands-on experience with in-depth marketing analysis, leadscoring, attribution modelling, advertising effectiveness to drive marketing performance * Strong understanding of different marketing channels (SEM strategies, PPC , Digital Media campaigns and in-person events) * Strong SQL skills and building and automating management level dashboards in Tableau / QlikSense preferred. * Strong stakeholder management, partnership and in?uence * Experience in experimentation and statistical analysis (A/B testing, Digital revenue attribution) would prove very useful. Benefits * Global organization and great support * Long contract * Casual dress * Free breakfast