B2B Marketing Manager - Saas

My client is at the forefront of retail technology innovation.. Their software is used by some of the biggest CPGs across the globe and the business subsequently has identified a need for a Sales Enablement & Marketing Manager to support their sales and marketing functions.

Role Overview:

Thet are looking for a Marketing / Demand Generation Specialist to shape and execute our marketing strategies with a focus on brand development, events, and content. In this hands-on role, you will work closely with the commercial team to drive lead generation, build pipeline, and boost conversions. If you are a creative, strategic marketer, and ready to make an impact in a fast-paced environment, please apply.

Key Responsibilities:

Demand Generation: Collaborate with the commercial team to create and manage campaigns that drive lead acquisition, conversion, and ultimately, revenue.

Tactics available to deploy are:

Events Strategy: Develop and execute an events strategy that includes webinars and conferences to increase brand visibility and generate leads.

Content Strategy: Design a comprehensive content strategy that includes blogs, whitepapers, videos, demos, case studies, and social media to engage prospects and nurture leads.

Brand Development: Implement a look and feel that resonates with their target audience and differentiates them in the market.

Analytics & Reporting: Monitor and report on campaign performance, providing insights and recommendations for continuous improvement.

Cross-functional Collaboration: Work closely with sales, product, and customer success teams to ensure alignment and drive overall business growth.

Hands-On Execution: Be directly involved in the creation, design, and delivery of marketing materials, campaign execution, and event planning.

Requirements:

Experience: 3+ years of experience in marketing, demand generation, or a related role within the retail technology, market research, insights, or SaaS industry.

Skills: Strong understanding of brand development, content creation, and event management. Proficiency with marketing automation tools and CRM systems (e.g. they use HubSpot).

Creativity: Ability to think creatively and develop innovative marketing strategies that drive results.

Communication: Excellent verbal and written communication skills, with the ability to craft compelling messages and an eye for design.

Analytical Mindset: They expect a data-driven approach with strong analytical skills to measure campaign effectiveness and ROI.

Team Player: Collaborative and able to work effectively across different teams and departments.

Education: Bachelor's degree in Marketing, Business, Communications, or a related field.

What They Offer:

Innovative Environment: Work with cutting-edge technology and be part of a company driving innovation in the retail industry.

Career Growth: Opportunities for professional development and career advancement, as well as a high-level of autonomy and trust.

Dynamic Team: Join a passionate and high-performing team.

Flexible Working in a Central London office.