Marketing Executive
Overview: Stable helps businesses understand and manage supply chain risk. We provide them the confidence to invest in extraordinary things… ideas, people and the future!
We are now looking for a talented B2B Marketing Executive to join our small team in Clerkenwell, focusing on paid and organic social media campaigns, email campaigns and supporting ad hoc marketing activities such as events, round tables and sponsored content.
We are a venture-backed team that is small enough for your ideas to be recognised, but big enough to make them a reality - offering a great opportunity for the right candidate to develop their strategic capabilities, learning from some of the most experienced scale-up snr. leadership in tech. Our people are at the heart of everything we do. We invest in your success and you own it.
We're headquartered in London with teams across the US and Bermuda and offer a fun and rewarding working environment, competitive salary and 25 days paid holiday per year as well as private medical cover and the opportunity to own share options in the company after 12 months.
If you like rolling your sleeves up and getting stuck in to helping GTM teams succeed then we'd love to hear from you, especially if you've had a little experience at a venture funded startup and have focused on B2B marketing
Job Description: As a Marketing Exec at Stable, you'll support one of our US sales PODs that is focused on a particular industry sector. This gives us a clear focus with a very defined ICP. You will be responsible for generating inbound leads for your team that also contains 2 SDR's and a senior AE focused on outbound activity. You'll have the support and the autonomy to generate innovative ideas and run experiments to see what activity generates the best CAC payback for your team.
Responsibilities:
LinkedIn Campaigns:
- Using ABM software, develop and execute targeted paid social media advertising strategies on LinkedIn
- Create and manage paid campaigns, optimising for performance and ROI.
Email Marketing with HubSpot:
- Utilise HubSpot to design and implement email marketing campaigns, including lead nurturing, drip campaigns, and newsletters.
- Segment and target the email list for personalised and relevant content.
- Monitor email performance, analyse open and click-through rates, and adjust campaigns for maximum engagement.
- Collaborate with content manager / freelancers to ensure email content aligns with content strategies.
Organic Social Media:
- Develop and execute organic social media strategies to build and engage our online community.
- Collaborate with content manager / freelancers to create and share engaging and relevant content.
- Monitor and respond to social media conversations and trends.
Wider Marketing Support:
- Provide critical support in planning and executing marketing activities for team events, round tables, sponsorships and ad hoc initiatives
- Collaborate with cross-functional teams to ensure successful event marketing.
Analytics and Reporting:
- Regularly review and report on the performance of all inbound marketing activities, including campaign performance, email engagement, and ROI.
- Present findings and recommendations to the wider team and management.
Qualifications:
- Ambitious and hungry to make big things happen
- Minimum 4 years of B2B marketing at a tech startup
- Bachelors required/MSc preferred
- A proven track record in using LinkedIn to generate leads
- Proficiency in using HubSpot for email marketing and automation.
- Excellent written and verbal communication skills.
- Creative thinking and the ability to craft compelling ad copy.
Stable is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.