Digital Content Creator

About Huckleberry Huckleberry is a passionate team of hotel marketing experts dedicated to crafting compelling digital strategies that put hotels on the map. Inspired by a spirit of exploration and adventure, we blend creativity with a keen understanding of the hospitality industry to tell engaging stories that resonate with travellers. Our mission is to inspire wanderlust and drive bookings for our clients, all while fostering a warm, collaborative environment that encourages growth and innovation. At Huckleberry, we believe that every hotel has a unique tale to share, and we’re here to help bring those stories to life in a way that captivates and connects with audiences. About The Creative Team At Huckleberry, our Creative Team is the heart and soul of our agency, blending artistic vision with strategic thinking to bring our clients' brands to life. Our collective purpose is to craft immersive, compelling stories that capture the essence of each hotel we work with—whether through stunning visuals, engaging content, or innovative marketing campaigns. We work together to transform ideas into experiences, with the goal of elevating every client’s digital presence and connecting their unique offerings with a global audience. As a team, we’re passionate about pushing creative boundaries and ensuring that every project we touch delivers meaningful, memorable results that set our clients apart in the competitive world of hospitality. About The Role At Huckleberry, we believe that storytelling is an art. As our Digital Content Creator, and part of the Creative Team, you’ll be the artist bringing luxury hotels and dreamy destinations to life. From capturing stunning visuals to crafting clever captions, you’ll be the heartbeat of our creative endeavours. Get ready to explore Scotland’s most breathtaking spots while showcasing your creative flair. Key Responsibilities Master of Visual Storytelling: Create eye-catching content—breathtaking photos, sleek videos, and engaging Instagram Stories that resonate. Elevate client properties from good to WOW with your expert eye for lighting, composition, and mood. Utilise editing software (Photoshop, Lightroom, Premiere Pro, Canva, etc.) to transform raw footage into polished masterpieces. Creative Wordsmith: Write short, punchy, on-brand copy that encourages engagement and interaction. Craft snappy social media posts, clever hashtags, and captivating blog content that transports readers to the heart of the experience. Collaborate with the Social Media Specialist to ensure your copy is creative and optimised for performance. On-the-Ground Content Guru: Travel to client properties across the UK, capturing everything from stunning sunsets to gourmet dinners. Plan and execute on-location shoots, working closely with the Head of Creative to bring each vision to life. Collaborate with hotel teams to showcase their unique personality and charm in every shot. Collaborate & Conquer: Team up with the Head of Creative to brainstorm and craft vibrant campaigns. Partner with the Social Media Specialist to use data insights for improving content performance. Be an integral part of the creative process, enjoying plenty of fun brainstorming sessions with fellow creatives. Trendsetter & Innovator: Stay ahead of the curve by monitoring the latest social media and content trends. Experiment with different content formats—Reels, Stories, IGTV, and more to push boundaries. Explore new storytelling methods through time-lapse videos, drone photography, and interactive content. The Content Calendar Boss: Manage content schedules to ensure a steady flow of high-quality, on-brand material across platforms. Keep everything organised, making sure posts are timely, relevant, and visually stunning. Own the process from idea conception to timely delivery of the final product. Influencer Collaborator: Create exciting, on-brand content ideas for influencer visits and collaborations. Work with influencers to brainstorm concepts and ensure they create content that aligns with our clients’ brand. Required Qualifications Proven experience as a content creator, ideally in the hospitality or luxury brand sector.  Strong portfolio showcasing photography, videography, social media and written content. Proficiency in Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro, Canva) and other editing tools. Excellent writing and communication skills with a flair for engaging storytelling. Excellent analytical and critical thinking skills, with the ability to derive insights from data. Experience with social media analytics tools and a good understanding of optimisation techniques. A valid driver’s licence. Personal Attributes Creative thinker with a passion for storytelling and visual arts. Strong organisational skills with the ability to manage multiple projects simultaneously. Team player with excellent interpersonal skills and a collaborative spirit. Enthusiastic about travel and adventure, with a flexible approach to work. Salary and Benefits At Huck, we’re committed to making our workplace inspiring and enjoyable. As part of our team, you’ll enjoy a range of benefits designed to support your personal and professional life. We offer a competition salary, based on professional experience level. We believe that a supportive and engaging workplace helps you bring your best self to work. We have a clear focus on professional development and opportunities to enhance your skill set, through workshops and training sessions. The additional perks we offer are part of our commitment to making Huck a place where you can thrive. Medicash Scheme: Enjoy coverage for medical expenses, including dental and optical, along with discounts on cinema tickets and gym memberships after your probationary period. Life Assurance: Gain peace of mind with life assurance providing £200,000 coverage from the day you pass your probation. Cycle to Work Scheme: Participate in our Cycle to Work scheme to save on a new bike and enjoy a healthier, eco-friendly commute. End-of-Year Bonus: Receive a discretionary Christmas bonus to recognise your hard work throughout the year. Sabbatical Opportunity: After four years with us, you’ll be eligible for an unpaid sabbatical of up to three months to travel, learn, or recharge. Work-from-Anywhere Policy: Experience flexibility with the option to work remotely for two weeks each year—just submit a request with three months' notice. Enhanced Family Leave: We offer generous maternity, adoption, and paternity pay to support you as you welcome new family members. Half-Day Fridays: Enjoy the option to finish work early on the last Friday of each month, workload permitting. Study or Volunteer Leave: Benefit from three paid days per year to pursue personal development or volunteer opportunities. Birthday Leave: Celebrate your birthday with a paid day off. If your birthday falls on a weekend or bank holiday, you can take an extra day off that week. How to Apply If you’re ready to embark on this exciting journey with us, we want to hear from you. Please send your CV, a cover letter detailing your relevant experience, and a link to your portfolio showcasing your best work to [email protected] . Please reference “Application: Digital Content Creator”. Application Deadline: Thursday 3rd October at 10am. Interview Process: Selected candidates will be contacted for an initial phone interview, followed by a creative task and an in-person interview with the team.